Dog Shampoo

Shoppers searched for this 6.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.6% of those searches ended in a purchase. Searches in the last 90 days moved +9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11.9M a year.

Searches, last 12 months

6.1M

Growth, 90 days vs prior 90

+9.2%

Conversion, latest week

13.6%

Market size, estimated

$11.9Ma year

Peak month

July1.3× the quietest month

Top search term

dog shampoo3.4M searches a year

Listings sell for $14.35 on average, from $5.17 to $31.04. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 20,000 to 25,000 of them. At $14.35 that is $287K to $359K a year per listing.

Average price

$14.35under the $15 to $100 sweet spot

Price range

$5.17–$31.04

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

600K–800K

Units per listing a year

20,000–25,000

Revenue per listing a year

$287K–$359K

Returns

0.7%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Grooming. It carries 14,322 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#11in Grooming

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

14,322per listing

Listings tracked

35

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

70 months