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Dog Shade

Pass

Dog Shade scores 65 out of 100, a Pass. Shoppers spend an estimated $152K a year here, search demand grew +137.3% this quarter, and an estimated 3.1% of orders come back.

Flapen Score
65
65 / 100
Top 5% of 3,978 Pet Supplies niches · +14 vs the category median of 51
Market size
$152K/yr264K searches / yr
90-day growth
+137.3%search demand this quarter
Competition
39%top-5 click share · 30 brands · 44 sellers

Flapen Score

Dog Shade against its category

The dotted line is the Pet Supplies average. Past it, Dog Shade is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Shade market on Amazon at a glance

Shoppers on Amazon United States searched for Dog Shade 264K times last year and spent an estimated $152K. The top 5 brands take 46% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 264K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +137.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $152K a year.

Searches, last 12 months
264K
Growth, 90 days vs prior 90
+137.3%
Conversion, latest week
1.3%
Market size, estimated
$152Ka year
Peak month
June12.9× the quietest month
Top search term
dog shade for outside46K searches a year

02 · Price

A sale here is worth $45.59.

Listings sell for $45.59 on average, from $10.19 to $89.10. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $45.59 that is $0 to $5K a year per listing.

Average price
$45.59inside the $15 to $100 sweet spot
Price range
$10.19–$89.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 17.2% of listings are out of stock. The average listing ranks #128 within Crates, Houses & Pens. It carries 1,504 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
95%
Out of stock, average day
17.2%
Average rank
#128in Crates, Houses & Pens
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
1,504per listing
Listings tracked
42

04 · Newcomers

15 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
15Amazon's first-year sales bar
Average brand age
36 months

Products

Top Dog Shade products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

30 falling

Sellers

44

Top-5 brand share

46%

Top 20: 89%

Top-5 click share

39%

Top 20: 77%

Open market

50%

  • Brand 113%
  • Brand 213%
  • Brand 37%
  • Brand 47%
  • Brand 55%
  • Brand 64%

Demand

Dog Shade search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 12.9×

Search terms

Top Dog Shade search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog shade for outside46K/yr
  • dog shade39K/yr
  • dog canopy37K/yr
  • shade for dogs outside17K/yr
  • dog canopy outdoor17K/yr
  • dog shade canopy14K/yr
  • shade for dogs11K/yr
  • outdoor dog shade10K/yr
  • outdoor shade for dogs8K/yr
  • sun shade for dogs7K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Shade

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Quality-Overall”
3.1%of orders come back
“Super cheap quality”
A buyer, on “Quality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dog Shade questions

Answered from the same tracked data.