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Dog Scent Training Kit

Maybe

Products sell for $31.96 on average, inside the sweet spot. But demand is soft, at -16.1% this quarter, so Dog Scent Training Kit is a Maybe.

Flapen Score
50
50 / 100
Ranks 1,991 of 3,978 Pet Supplies niches · −1 vs the category median of 51
Market size
$150K/yr131K searches / yr
90-day growth
-16.1%search demand this quarter
Competition
61%top-5 click share · 11 brands · 14 sellers

Flapen Score

Dog Scent Training Kit against its category

The dotted line is the Pet Supplies average. Past it, Dog Scent Training Kit is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Scent Training Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Dog Scent Training Kit 131K times last year and spent an estimated $150K. The top 5 brands take 80% of clicks. Demand peaks in Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $150K a year.

Searches, last 12 months
131K
Growth, 90 days vs prior 90
-16.1%
Conversion, latest week
3.6%
Market size, estimated
$150Ka year
Peak month
December1.5× the quietest month
Top search term
dog scent training kit39K searches a year

02 · Price

A sale here is worth $31.96.

Listings sell for $31.96 on average, from $7.96 to $80.82. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $31.96 that is $3K to $8K a year per listing.

Average price
$31.96inside the $15 to $100 sweet spot
Price range
$7.96–$80.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #594 within Feeding & Watering Supplies. It carries 206 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
76%
Out of stock, average day
4.3%
Average rank
#594in Feeding & Watering Supplies
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
206per listing
Listings tracked
21

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Dog Scent Training Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

14

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

61%

Top 20: 99%

Open market

14%

  • Brand 125%
  • Brand 220%
  • Brand 316%
  • Brand 411%
  • Brand 58%
  • Brand 67%
  • Open — no brand owns it (5 brands, 14%)

Demand

Dog Scent Training Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Dog Scent Training Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog scent training kit39K/yr
  • scent training for dogs21K/yr
  • scent work training kit for dogs18K/yr
  • dog scent training12K/yr
  • scent work for dogs7K/yr
  • scent games for dogs7K/yr
  • akc scent work kit5K/yr
  • dog scent work5K/yr
  • scentwork kit for dogs4K/yr
  • nosework for dogs7K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Scent Training Kit

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Smell”
33%of negative reviews mention “Smell”
1.3%of orders come back
“My only criticism is that I find the smell somewhat off-putting”
A buyer, on “Smell”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dog Scent Training Kit questions

Answered from the same tracked data.