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Dog Run Fence

Fail

Buyers convert on only 0.3% of searches, so Dog Run Fence is a Fail.

Flapen Score
47
47 / 100
Ranks 2,474 of 3,978 Pet Supplies niches · −4 vs the category median of 51
Market size
$36K/yr82K searches / yr
90-day growth
+10.3%search demand this quarter
Competition
27%top-5 click share · 47 brands · 58 sellers

Flapen Score

Dog Run Fence against its category

The dotted line is the Pet Supplies average. Past it, Dog Run Fence is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Run Fence market on Amazon at a glance

Shoppers on Amazon United States searched for Dog Run Fence 82K times last year and spent an estimated $36K. The top 5 brands take 41% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
+10.3%
Conversion, latest week
0.3%
Market size, estimated
$36Ka year
Peak month
April2.3× the quietest month
Top search term
dog enclosure outdoor30K searches a year

02 · Price

A sale here is worth $167.55.

Listings sell for $167.55 on average, from $34.18 to $698.58. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $167.55 that is $0 to $17K a year per listing.

Average price
$167.55above the $15 to $100 sweet spot
Price range
$34.18–$698.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$17K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 47% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #60 within Crates, Houses & Pens. It carries 3,384 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
47%
Out of stock, average day
12.0%
Average rank
#60in Crates, Houses & Pens
Average rating
4.06 starsAmazon United States average 4.42 stars
Average reviews
3,384per listing
Listings tracked
74

04 · Newcomers

22 of last year's 29 launches cleared the first-year sales bar.

29 products launched here in the last 12 months. 22 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
29
Successful launches
22Amazon's first-year sales bar
Average brand age
28 months

Products

Top Dog Run Fence products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

47 rising

Sellers

58

Top-5 brand share

41%

Top 20: 78%

Top-5 click share

27%

Top 20: 60%

Open market

55%

  • Brand 112%
  • Brand 211%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Dog Run Fence search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 2.3×

Search terms

Top Dog Run Fence search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog enclosure outdoor30K/yr
  • outdoor dog enclosure22K/yr
  • dog run fence11K/yr
  • large dog pens outdoor8K/yr
  • fenced in dog area outside5K/yr
  • outside dog pens for large dogs3K/yr
  • dog pen outdoor for large dogs2K/yr
  • dog panels outdoor1K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Run Fence

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Quality-Overall”
4.3%of orders come back
“Bad quality”
A buyer, on “Quality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dog Run Fence questions

Answered from the same tracked data.