Dog Rope Toys

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months

1.0M

Growth, 90 days vs prior 90

-7.0%

Conversion, latest week

10.4%

Market size, estimated

$1.3Ma year

Peak month

December2.2× the quietest month

Top search term

dog rope toy240K searches a year

Listings sell for $12.17 on average, from $5.36 to $23.10. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,000 to 2,500 of them. At $12.17 that is $24K to $30K a year per listing.

Average price

$12.17under the $15 to $100 sweet spot

Price range

$5.36–$23.10

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

2,000–2,500

Revenue per listing a year

$24K–$30K

Returns

0.8%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #44 within Toys. It carries 6,479 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#44in Toys

Average rating

4.23 starsAmazon United States average 4.42 stars

Average reviews

6,479per listing

Listings tracked

34

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

42 months