Dog Raincoat

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $383K a year.

Searches, last 12 months

2.2M

Growth, 90 days vs prior 90

-22.6%

Conversion, latest week

0.7%

Market size, estimated

$383Ka year

Peak month

November4.4× the quietest month

Top search term

dog raincoat871K searches a year

Listings sell for $23.12 on average, from $5.49 to $64.03. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $23.12 that is $6K to $12K a year per listing.

Average price

$23.12inside the $15 to $100 sweet spot

Price range

$5.49–$64.03

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

$6K–$12K

Returns

13.3%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #10 within Apparel & Accessories. It carries 3,995 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

2.4%

Average rank

#10in Apparel & Accessories

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

3,995per listing

Listings tracked

44

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

46 months