Dog Protein
MaybeAn estimated 0.0% of orders come back. But shoppers spend an estimated $57K a year here, so Dog Protein is a Maybe.
- Flapen Score
- 53 / 100Top 38% of 3,978 Pet Supplies niches · +2 vs the category median of 5153
- Market size
- $57K/yr45K searches / yr
- 90-day growth
- -6.3%search demand this quarter
- Competition
- 52%top-5 click share · 20 brands · 539 sellers
Flapen Score
Dog Protein against its category
The dotted line is the Pet Supplies average. Past it, Dog Protein is stronger. Inside it, weaker.
Market
The Dog Protein market on Amazon at a glance
Shoppers on Amazon United States searched for Dog Protein 45K times last year and spent an estimated $57K. The top 5 brands take 63% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 5.2% of those searches ended in a purchase.
Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.
- Searches, last 12 months
- 45K
- Growth, 90 days vs prior 90
- -6.3%
- Conversion, latest week
- 5.2%
- Market size, estimated
- $57Ka year
- Peak month
- January1.1× the quietest month
- Top search term
- dog protein15K searches a year
02 · Price
A sale here is worth $24.38.
Listings sell for $24.38 on average, from $5.83 to $82.20. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $24.38 that is $0 to $2K a year per listing.
- Average price
- $24.38inside the $15 to $100 sweet spot
- Price range
- $5.83–$82.20
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #112 within Food. It carries 2,660 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 2.9%
- Average rank
- #112in Food
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 2,660per listing
- Listings tracked
- 28
04 · Newcomers
3 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 6
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Dog Protein products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
11-in-1 Muscle Gain Chews - Weight Gain Supplements for Dogs with High Protein & Amino Acids - Premium Muscle Builder for Bully & All Breeds - Healthy for Puppies - 150 Chews - Chicken
- Price
- $13.05
- Rating
- 4.3/5
- Reviews
- 290
- Age
- 9mo ago

All American Canine Dog Weight Gainer High Calorie Dog Food Supplement & Protein Powder for Rapid Weight Gain Mass and Recovery Appetite Stimulant 60 Servings
- Price
- $37.31
- Rating
- 4.4/5
- Reviews
- 310
- Age
- 2y ago

Natures Diet Pet Bone Broth Protein Powder with Pumpkin Fish Oil and Turmeric (Beef 16 oz = 159 Servings)
- Price
- $19.88
- Rating
- 4.3/5
- Reviews
- 1,091
- Age
- 8y ago

Bully Max 11-in-1 Dog Muscle Builder Power Chews - High Protein Muscle Gain Supplement with Amino Acids - Vet-Recommended for Puppy & Adult Canines All Breeds & Ages - Made in USA - 75 Soft Chews
- Price
- $36.22
- Rating
- 4.4/5
- Reviews
- 1,799
- Age
- 7y ago

Fair Game Protein Dust Dog Food Topper Free Range African Venison High Protein 30% Hormone Free Air-Dried (5oz)
- Price
- $9.96
- Rating
- 4.4/5
- Reviews
- 50
- Age
- 5mo ago
Trending
estimated 90-day click momentum
ZENO 11-in-1 Muscle Gain Chews - Weight Gain Supplements for Dogs with High Protein & Amino Acids - Premium Muscle Builder for Bully & All Breeds - Healthy for Puppies - 150 Chews - Chicken
- Price
- $9.99
- Rating
- 4.3/5
- Reviews
- 58
- Age
- 6mo ago

Chew + Heal Labs Goat Milk Powder for Dogs & Cats - 6oz Puppy Milk Replacer
- Price
- $21.05
- Rating
- 4.6/5
- Reviews
- 54
- Age
- 6mo ago

Fair Game Protein Dust Dog Food Topper Free Range African Venison High Protein 30% Hormone Free Air-Dried (5oz)
- Price
- $9.96
- Rating
- 4.4/5
- Reviews
- 50
- Age
- 5mo ago

Beef Organ Bone Broth Meal Topper for Dogs - 100% Grass Fed Veterinarian Approved Non-GMO by Brothhh - Supports Immunity Joint & Heart Health Vision & Vitality - No Fillers - Pet Supplement
- Price
- $24.83
- Rating
- 4.6/5
- Reviews
- 136
- Age
- 2y ago

All American Canine Dog Weight Gainer + Digestive Aid Formula Natural Health Supplement Food Topper Weight Gain Supplements for Dogs & Dog Muscle Builder - 60 Servings
- Price
- $39.54
- Rating
- 4.2/5
- Reviews
- 55
- Age
- 2y ago
Newest
by launch date
Fair Game Protein Dust Dog Food Topper Free Range African Venison High Protein 30% Hormone Free Air-Dried (5oz)
- Price
- $9.96
- Rating
- 4.4/5
- Reviews
- 50
- Age
- 5mo ago

Chew + Heal Labs Goat Milk Powder for Dogs & Cats - 6oz Puppy Milk Replacer
- Price
- $21.05
- Rating
- 4.6/5
- Reviews
- 54
- Age
- 6mo ago

ZENO 11-in-1 Muscle Gain Chews - Weight Gain Supplements for Dogs with High Protein & Amino Acids - Premium Muscle Builder for Bully & All Breeds - Healthy for Puppies - 150 Chews - Chicken
- Price
- $9.99
- Rating
- 4.3/5
- Reviews
- 58
- Age
- 6mo ago

YWUJID Muscle Gain Chews Dog Weight Gainer Supplements with High Protein & Canine Amino Acids Puppy Vitamins Canine Muscle Builder Formula for Bully & All Breeds Puppies & Adult & Senior Dogs-100
- Price
- $12.23
- Rating
- 4.3/5
- Reviews
- 51
- Age
- 7mo ago

11-in-1 Muscle Gain Chews - Weight Gain Supplements for Dogs with High Protein & Amino Acids - Premium Muscle Builder for Bully & All Breeds - Healthy for Puppies - 150 Chews - Chicken
- Price
- $13.05
- Rating
- 4.3/5
- Reviews
- 290
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
539
Est. top-5 brand share
63%
Top 20: 100%
Est. top-5 click share
52%
Top 20: 92%
Open market
33%
- Bully Max17%
- All American Canine16%
- OKKÖBI16%
- Nature's Diet9%
- Fair Game6%
- PET CARE Sciences4%
Demand
Dog Protein search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.1×
Search terms
Top Dog Protein search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dog protein15K/yr
- protein for dogs11K/yr
- dog protein powder10K/yr
- protein powder for dogs9K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Protein
We read the reviews and the return reasons for every product selling here.
“Bad smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Protein questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









