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Dog Pride Apparel

Maybe

Search demand grew +987.8% this quarter. But shoppers spend an estimated $8K a year here, so Dog Pride Apparel is a Maybe.

Filters Trending
Flapen Score
56
56 / 100
Top 26% of 3,978 Pet Supplies niches · +5 vs the category median of 51
Market size
$8K/yr20K searches / yr
90-day growth
+987.8%search demand this quarter
Competition
44%top-5 click share · 21 brands · 21 sellers

Flapen Score

Dog Pride Apparel against its category

The dotted line is the Pet Supplies average. Past it, Dog Pride Apparel is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Pride Apparel market on Amazon at a glance

Shoppers on Amazon United States searched for Dog Pride Apparel 20K times last year and spent an estimated $8K. The top 5 brands take 61% of clicks. Demand peaks in May–Jun. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +987.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
+987.8%
Conversion, latest week
3.3%
Market size, estimated
$8Ka year
Peak month
June49.9× the quietest month
Top search term
pride dog bandana7K searches a year

02 · Price

A sale here is worth $11.93.

Listings sell for $11.93 on average, from $4.09 to $31.16. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $11.93 that is $0 to $1K a year per listing.

Average price
$11.93under the $15 to $100 sweet spot
Price range
$4.09–$31.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #657 within Apparel & Accessories. It carries 396 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
8.0%
Average rank
#657in Apparel & Accessories
Average rating
4.75 starsAmazon United States average 4.42 stars
Average reviews
396per listing
Listings tracked
35

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Dog Pride Apparel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

21

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

44%

Top 20: 86%

Open market

34%

  • Brand 128%
  • Brand 211%
  • Brand 39%
  • Brand 48%
  • Brand 56%
  • Brand 65%

Demand

Dog Pride Apparel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '24Spike '24Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 49.9×

Search terms

Top Dog Pride Apparel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pride dog bandana7K/yr
  • pride dog5K/yr
  • rainbow dog bandana5K/yr
  • pride bandana for dogs1K/yr
  • dog pride apparel2K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Pride Apparel

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Color”
36%of negative reviews mention “Size-Overall”
1.5%of orders come back
“not great for small dogs because the clasp is very large and heavy”
A buyer, on “Size-Overall”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Dog Pride Apparel questions

Answered from the same tracked data.