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Dog Powder for Odor

Maybe

An estimated 0.9% of orders come back. But the top 5 brands take 100% of clicks, so Dog Powder for Odor is a Maybe.

Flapen Score
54
54 / 100
Top 34% of 3,978 Pet Supplies niches · +3 vs the category median of 51
Market size
$1.1M/yr383K searches / yr
90-day growth
-7.2%search demand this quarter
Competition
93%top-5 click share · 1 brands · 2 sellers

Flapen Score

Dog Powder for Odor against its category

The dotted line is the Pet Supplies average. Past it, Dog Powder for Odor is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Powder for Odor market on Amazon at a glance

Shoppers on Amazon United States searched for Dog Powder for Odor 383K times last year and spent an estimated $1.1M. One brand takes every click. Demand peaks in Jul. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 10.4% of those searches ended in a purchase.

Shoppers searched for this 383K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
383K
Growth, 90 days vs prior 90
-7.2%
Conversion, latest week
10.4%
Market size, estimated
$1.1Ma year
Peak month
July1.8× the quietest month
Top search term
coat defense for dogs241K searches a year

02 · Price

A sale here is worth $27.26.

Listings sell for $27.26 on average, from $15.02 to $51.74. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 4,000 to 5,000 of them. At $27.26 that is $109K to $136K a year per listing.

Average price
$27.26inside the $15 to $100 sweet spot
Price range
$15.02–$51.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
4,000–5,000
Revenue per listing a year
$109K–$136K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #120 within Grooming. It carries 1,436 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
71%
Out of stock, average day
4.3%
Average rank
#120in Grooming
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
1,436per listing
Listings tracked
7

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
60 months

Products

Top Dog Powder for Odor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Dog Powder for Odor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.8×

Search terms

Top Dog Powder for Odor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coat defense for dogs241K/yr
  • coat defense69K/yr
  • coat defense powder for dogs30K/yr
  • coat defense powder16K/yr
  • anti itch powder for dogs5K/yr
  • yeast powder for dogs7K/yr
  • medicated powder for dogs5K/yr
  • coat defence powder for dogs3K/yr
  • dog powder for itching3K/yr
  • coatdefense for dogs1K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Powder for Odor

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Smell”
29%of negative reviews mention “Allergies”
0.9%of orders come back
“His skin would be so irritated and red”
A buyer, on “Allergies”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dog Powder for Odor questions

Answered from the same tracked data.