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Dog Potty Button

Fail

Shoppers spend an estimated $38K a year here, so Dog Potty Button is a Fail.

Flapen Score
45
45 / 100
Ranks 2,799 of 3,978 Pet Supplies niches · −6 vs the category median of 51
Market size
$38K/yr28K searches / yr
90-day growth
-13.9%search demand this quarter
Competition
61%top-5 click share · 16 brands · 26 sellers

Flapen Score

Dog Potty Button against its category

The dotted line is the Pet Supplies average. Past it, Dog Potty Button is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Potty Button market on Amazon at a glance

Shoppers on Amazon United States searched for Dog Potty Button 28K times last year and spent an estimated $38K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
-13.9%
Conversion, latest week
6.6%
Market size, estimated
$38Ka year
Peak month
December1.9× the quietest month
Top search term
hunger for words dog buttons10K searches a year

02 · Price

A sale here is worth $20.22.

Listings sell for $20.22 on average, from $7.99 to $62.76. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $20.22 that is $2K to $5K a year per listing.

Average price
$20.22inside the $15 to $100 sweet spot
Price range
$7.99–$62.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #112 within Training & Behavior Aids. It carries 1,410 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#112in Training & Behavior Aids
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
1,410per listing
Listings tracked
25

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
37 months

Products

Top Dog Potty Button products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

26

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

61%

Top 20: 96%

Open market

15%

  • Brand 156%
  • Brand 212%
  • Brand 37%
  • Brand 44%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (10 brands, 15%)

Demand

Dog Potty Button search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Dog Potty Button search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hunger for words dog buttons10K/yr
  • dog outside button5K/yr
  • potty button4K/yr
  • dog button mat4K/yr
  • hunger for words5K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Potty Button

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Ease Of Use”
13%of negative reviews mention “Quality-Overall”
3.0%of orders come back
“No outgoing quality control on this one”
A buyer, on “Quality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Dog Potty Button questions

Answered from the same tracked data.