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Dog Police Costume

Fail

Shoppers spend an estimated $12K a year here, so Dog Police Costume is a Fail.

Flapen Score
44
44 / 100
Ranks 2,946 of 3,978 Pet Supplies niches · −7 vs the category median of 51
Market size
$12K/yr80K searches / yr
90-day growth
+18.5%search demand this quarter
Competition
45%top-5 click share · 18 brands · 51 sellers

Flapen Score

Dog Police Costume against its category

The dotted line is the Pet Supplies average. Past it, Dog Police Costume is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Police Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Dog Police Costume 80K times last year and spent an estimated $12K. The top 5 brands take 64% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
+18.5%
Conversion, latest week
0.9%
Market size, estimated
$12Ka year
Peak month
October19.9× the quietest month
Top search term
police dog8K searches a year

02 · Price

A sale here is worth $16.07.

Listings sell for $16.07 on average, from $6.67 to $32.74. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $16.07 that is $0 to $2K a year per listing.

Average price
$16.07inside the $15 to $100 sweet spot
Price range
$6.67–$32.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
9.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 25.1% of listings are out of stock. The average listing ranks #1,256 within Apparel & Accessories. It carries 1,354 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
97%
Out of stock, average day
25.1%
Average rank
#1,256in Apparel & Accessories
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
1,354per listing
Listings tracked
34

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Dog Police Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

51

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

45%

Top 20: 84%

Open market

28%

  • Brand 120%
  • Brand 212%
  • Brand 311%
  • Brand 410%
  • Brand 510%
  • Brand 68%

Demand

Dog Police Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 19.9×

Search terms

Top Dog Police Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • police dog8K/yr
  • dog police costume23K/yr
  • police dog costume22K/yr
  • dog cop costume10K/yr
  • police costume for dogs4K/yr
  • cop dog costume5K/yr
  • k9 dog costume4K/yr
  • dog police officer costume5K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Police Costume

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Size-Overall”
60%of negative reviews mention “Size-Overall”
9.1%of orders come back
“Too small”
A buyer, on “Size-Overall”60% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Dog Police Costume questions

Answered from the same tracked data.