Dog Playpen

Shoppers searched for this 7.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.3M a year.

Searches, last 12 months

7.4M

Growth, 90 days vs prior 90

+3.4%

Conversion, latest week

1.6%

Market size, estimated

$7.3Ma year

Peak month

July1.2× the quietest month

Top search term

dog playpen1.5M searches a year

Listings sell for $63.18 on average, from $14.74 to $230.08. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 2,000 to 2,500 of them. At $63.18 that is $126K to $158K a year per listing.

Average price

$63.18inside the $15 to $100 sweet spot

Price range

$14.74–$230.08

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

2,000–2,500

Revenue per listing a year

$126K–$158K

Returns

6.1%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #51 within Crates, Houses & Pens. It carries 11,876 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

98%

Out of stock, average day

1.3%

Average rank

#51in Crates, Houses & Pens

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

11,876per listing

Listings tracked

43

8 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

7Amazon's first-year sales bar

Average brand age

36 months