Dog Pillows for Small Dogs
MaybeProducts sell for $21.99 on average, inside the sweet spot. But shoppers spend an estimated $69K a year here, so Dog Pillows for Small Dogs is a Maybe.
- Flapen Score
- 51 / 100Ranks 1,808 of 3,978 Pet Supplies niches · on the category median51
- Market size
- $69K/yr167K searches / yr
- 90-day growth
- -4.7%search demand this quarter
- Competition
- 34%top-5 click share · 45 brands · 65 sellers
Flapen Score
Dog Pillows for Small Dogs against its category
The dotted line is the Pet Supplies average. Past it, Dog Pillows for Small Dogs is stronger. Inside it, weaker.
Market
The Dog Pillows for Small Dogs market on Amazon at a glance
Shoppers on Amazon United States searched for Dog Pillows for Small Dogs 167K times last year and spent an estimated $69K. The top 5 brands take 47% of clicks. Demand peaks in Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.
- Searches, last 12 months
- 167K
- Growth, 90 days vs prior 90
- -4.7%
- Conversion, latest week
- 1.9%
- Market size, estimated
- $69Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- boho dog bed22K searches a year
02 · Price
A sale here is worth $21.99.
Listings sell for $21.99 on average, from $6.98 to $115.80. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $21.99 that is $0 to $2K a year per listing.
- Average price
- $21.99inside the $15 to $100 sweet spot
- Price range
- $6.98–$115.80
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #119 within Beds & Furniture. It carries 6,976 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 98%
- Out of stock, average day
- 0.5%
- Average rank
- #119in Beds & Furniture
- Average rating
- 4.39 starsAmazon United States average 4.42 stars
- Average reviews
- 6,976per listing
- Listings tracked
- 57
04 · Newcomers
2 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Dog Pillows for Small Dogs products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
45 falling
Sellers
65
Top-5 brand share
47%
Top 20: 80%
Top-5 click share
34%
Top 20: 69%
Open market
49%
- Brand 117%
- Brand 211%
- Brand 311%
- Brand 45%
- Brand 54%
- Brand 64%
Demand
Dog Pillows for Small Dogs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.1×
Search terms
Top Dog Pillows for Small Dogs search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- boho dog bed22K/yr
- dog pillows for small dogs29K/yr
- puppy pillow16K/yr
- cute dog beds for small dogs15K/yr
- small round dog bed13K/yr
- round dog bed small10K/yr
- cute small dog bed8K/yr
- small donut dog bed7K/yr
- puppy pillows for small dogs9K/yr
- cute puppy bed5K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Pillows for Small Dogs
We read the reviews and the return reasons for every product selling here.
“It's small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Pillows for Small Dogs questions
Answered from the same tracked data.









