Dog Pillow

Shoppers searched for this 797K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $300K a year.

Searches, last 12 months

797K

Growth, 90 days vs prior 90

-2.6%

Conversion, latest week

2.0%

Market size, estimated

$300Ka year

Peak month

December2.1× the quietest month

Top search term

dog pillow335K searches a year

Listings sell for $18.86 on average, from $6.98 to $39.77. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $18.86 that is $2K to $5K a year per listing.

Average price

$18.86inside the $15 to $100 sweet spot

Price range

$6.98–$39.77

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

2.1%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #59 within Beds & Furniture. It carries 6,082 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

86%

Out of stock, average day

4.3%

Average rank

#59in Beds & Furniture

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

6,082per listing

Listings tracked

57

8 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

6Amazon's first-year sales bar

Average brand age

36 months