Dog Perfume

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months

1.9M

Growth, 90 days vs prior 90

-4.3%

Conversion, latest week

9.4%

Market size, estimated

$1.8Ma year

Peak month

December1.2× the quietest month

Top search term

dog perfume391K searches a year

Listings sell for $10.13 on average, from $4.98 to $14.44. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At $10.13 that is $61K to $81K a year per listing.

Average price

$10.13under the $15 to $100 sweet spot

Price range

$4.98–$14.44

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

6,000–8,000

Revenue per listing a year

$61K–$81K

Returns

0.8%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #6 within Grooming. It carries 5,991 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

0.7%

Average rank

#6in Grooming

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

5,991per listing

Listings tracked

18

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

71 months