Dog Pen Cover
FailAn estimated 7.3% of orders come back, so Dog Pen Cover is a Fail.
- Flapen Score
- 49 / 100Ranks 2,168 of 3,978 Pet Supplies niches · −2 vs the category median of 5149
- Market size
- $75K/yr151K searches / yr
- 90-day growth
- +1.6%search demand this quarter
- Competition
- 49%top-5 click share · 24 brands · 29 sellers
Flapen Score
Dog Pen Cover against its category
The dotted line is the Pet Supplies average. Past it, Dog Pen Cover is stronger. Inside it, weaker.
Market
The Dog Pen Cover market on Amazon at a glance
Shoppers on Amazon United States searched for Dog Pen Cover 151K times last year and spent an estimated $75K. The top 5 brands take 58% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 2.0% of those searches ended in a purchase.
Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.
- Searches, last 12 months
- 151K
- Growth, 90 days vs prior 90
- +1.6%
- Conversion, latest week
- 2.0%
- Market size, estimated
- $75Ka year
- Peak month
- August1.2× the quietest month
- Top search term
- dog playpen cover40K searches a year
02 · Price
A sale here is worth $24.58.
Listings sell for $24.58 on average, from $14.74 to $67.20. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $24.58 that is $2K to $6K a year per listing.
- Average price
- $24.58inside the $15 to $100 sweet spot
- Price range
- $14.74–$67.20
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$6K
- Returns
- 7.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #56 within Crates, Houses & Pens. It carries 620 reviews at 4.21 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 5.9%
- Average rank
- #56in Crates, Houses & Pens
- Average rating
- 4.21 starsAmazon United States average 4.42 stars
- Average reviews
- 620per listing
- Listings tracked
- 31
04 · Newcomers
2 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Dog Pen Cover products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 falling
Sellers
29
Top-5 brand share
58%
Top 20: 96%
Top-5 click share
49%
Top 20: 89%
Open market
35%
- Brand 116%
- Brand 216%
- Brand 311%
- Brand 48%
- Brand 57%
- Brand 67%
Demand
Dog Pen Cover search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Dog Pen Cover search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dog playpen cover40K/yr
- playpen cover24K/yr
- dog pen cover21K/yr
- play pen cover11K/yr
- playpen cover for pets12K/yr
- cover for dog playpen7K/yr
- dog playpen top cover6K/yr
- dog play pen cover5K/yr
- play pen cover for dogs5K/yr
- dog play pen cover top5K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Pen Cover
We read the reviews and the return reasons for every product selling here.
“its a bit short”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Pen Cover questions
Answered from the same tracked data.