dog pee
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible$25.61avg listing price — sweet spot $15–$100
Price range
Great$7.15–$69.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Competition
Great39%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Market size
Good$409K$409K/yr · 195K searches
Growth
Bad-8.5%90-day search growth — must beat 0% to launch
Review moat
Bad28,810.71avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, dog pee is a $409K/yr Amazon United States market (195K searches/yr). The top 5 brands hold 67% of demand. Verdict: Worth a look — 63/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
dog pee market data
- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- $384K–$512K
- units × avg price
- Conversion rate
- 8.2%
- Avg BSR
- #54
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 73%
- Out of stock
- 1.4%
- Avg brand age
- 47 months
- Avg seller age
- 158 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
28 falling
Sellers
162
Top-5 brand share
67%
Top 20: 93%
Top-5 click share
39%
Top 20: 75%
Open market
30%
- COCOYO35%
- Amazon Basics20%
- OUT!6%
- Powools3%
- Odorless3%
- Gimars3%
Demand
Weekly Amazon search volume, last 46 weeks — -8.5% search growth over the last 90 days.Top dog pee search terms
- dog pee40K/yr
- xxl dog pads28K/yr
- cocoyo dog training pads18K/yr
- xxl pee pads11K/yr
- artculos de adiestramiento para evacuar para perros10K/yr
- xxxl puppy pads12K/yr
- xxl dog pee pads8K/yr
- pee pads for dogs xxl8K/yr
- giant pee pads5K/yr
- puppy pads xxl jumbo7K/yr
Top dog pee products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
COCOYO Best Value Dog Training Pads Giant Size | Dog Pee Pads XXXL Size | Super Absorbent Puppy Pads (30 x 45 30 Count) (XXXL)
COCOYO$18.304.4★6,495 rev
Amazon Basics Leak-Proof Dog and Puppy Potty Training Pee Pads with Quick-Dry 5-Layer Design X-Large Size 28 x 34 Inch Blue & White 40-Pack
Amazon Basics$17.024.5★221,553 rev
COCOYO Training Pads 30X36 40 Count XXL
COCOYO$18.064.4★6,495 rev
OUT! Petcare Puppy Pads XXL Heavy Duty Leak Proof Pee Pads for Dogs Potty Training & Housebreaking Puppy Essentials (26x30 30 Count)
OUT!$15.214.3★14,853 rev
Amazon Basics Leak-Proof Dog and Puppy Potty Training Pee Pads with Quick-Dry 5-Layer Surface Standard Absorbency Giant Size 27.5 x 44 Inch Blue & White 40-Pack
Amazon Basics$20.044.5★221,553 rev
Newest
by launch date
PETSWORLD Premium Extra Large Dog Pee Pads (43 x 74) Jumbo Puppy Training & Incontinence Pads for Large Dogs & Multi-Pet Homes Leak-Proof Odor Control 5-Layer Absorbency 25 Count
PETSWORLD$69.6535 rev
SCLOSE Pee Pads for Dogs Extra Large 30x36 50 Count Puppy Pads XXL Potty Pads for Dogs Super Absorbent & Leak-Proof Disposable Training Pads for Puppies Doggie Pads Blue
SCLOSE$23.88142 rev
Pee Pads for Dogs & Cats 31x55 Puppy Pads Extra Large Disposable Thicken Pet Training Pads for Doggie Rabbits Incontinence Underpads Ultra Absorbent & Quick-Dry Leakproof Potty Pad 40 Count
SUPRONLOVE$32.75112 rev
50-Pack Extra Large Pee Pads - 34 x 28 Puppy Pads for Dogs with 6-Layer Leakproof Protection Disposable and Quick-Dry Dog Pads with High Absorbency for Easy Potty Training
Powools$21.21992 rev
Puppy Pads Extra Large 36x51 40 Count Pee Pads for Dogs & Cats Disposable Thicken Pet Training Pads for Doggie Rabbits Incontinence Underpads Ultra Absorbent & Quick-Dry Leakproof Potty Pad
CAHUDIKIC$37.22181 rev
Trending
90-day click momentumPETSWORLD Premium Extra Large Dog Pee Pads (43 x 74) Jumbo Puppy Training & Incontinence Pads for Large Dogs & Multi-Pet Homes Leak-Proof Odor Control 5-Layer Absorbency 25 Count
PETSWORLD$69.654.7★
SCLOSE Pee Pads for Dogs Extra Large 30x36 50 Count Puppy Pads XXL Potty Pads for Dogs Super Absorbent & Leak-Proof Disposable Training Pads for Puppies Doggie Pads Blue
SCLOSE$23.884.4★
COCOYO Best Value Dog Training Pads Giant Size | Dog Pee Pads XXXL Size | Super Absorbent Puppy Pads (30 x 45 30 Count) (XXXL)
COCOYO$18.304.4★
Amazon Basics Leak-Proof Dog and Puppy Potty Training Pee Pads with Quick-Dry 5-Layer Super Absorbent Surface for Dog Training Floor Protection Regular Size 22x22 Blue & White 50 Count
Amazon Basics$10.364.5★
COCOYO Dog Training Pads Large SizeEliminating Urine Odor Puppy Pads Premium Dog Pee Pads Value Pack (75 Count L 26x30 inch)
COCOYO$19.554.4★
What buyers say about dog pee
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Removes smell”
“Absorbs all liquid”
“Like the size”
“Very affordable”
“Exactly as advertised”
“Do not leak”
“Amazing Cleaner”
“easy to open”
“Good for pets”
What buyers complain about
“It Leaks”
“Awful smell”
“It doesn't work as described”
“Need to be thicker”
“Average absorbency”
“To big”
“Bad quality”
“Absolutely a waste of money”
“the sprayer is awful”
“Not as described”
Top return reasons
Common questions
- Is dog pee profitable to sell on Amazon United States?
- The niche generates $409K/yr across 45 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is -8.5%. Flapen's verdict: Worth a look (63/100).
- How competitive is the dog pee niche?
- 28 brands and 162 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in dog pee?
- Top complaints mined from reviews: Leak-Proof, Smell, Functionality-Overall. The return rate is 0.6%.
- What does it cost to enter the dog pee niche?
- Listings span $7.15–$69.65; the average listing price is $25.61 (sweet spot $15–$100). The average incumbent carries 28,811 reviews — the moat a new listing must climb.