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Dog Pedometer

Fail

Shoppers spend an estimated $49K a year here, so Dog Pedometer is a Fail.

Flapen Score
35
35 / 100
Ranks 3,698 of 3,978 Pet Supplies niches · −16 vs the category median of 51
Market size
$49K/yr53K searches / yr
90-day growth
-5.2%search demand this quarter
Competition
82%top-5 click share · 7 brands · 10 sellers

Flapen Score

Dog Pedometer against its category

The dotted line is the Pet Supplies average. Past it, Dog Pedometer is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Pedometer market on Amazon at a glance

Shoppers on Amazon United States searched for Dog Pedometer 53K times last year and spent an estimated $49K. The top 5 brands take 89% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-5.2%
Conversion, latest week
1.9%
Market size, estimated
$49Ka year
Peak month
December1.3× the quietest month
Top search term
dog pedometer12K searches a year

02 · Price

A sale here is worth $48.92.

Listings sell for $48.92 on average, from $14.22 to $96.61. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 100 to 250 of them. At $48.92 that is $5K to $12K a year per listing.

Average price
$48.92inside the $15 to $100 sweet spot
Price range
$14.22–$96.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
100–250
Revenue per listing a year
$5K–$12K
Returns
6.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #59 within Collars, Harnesses & Leashes. It carries 2,737 reviews at 3.82 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#59in Collars, Harnesses & Leashes
Average rating
3.82 starsAmazon United States average 4.42 stars
Average reviews
2,737per listing
Listings tracked
9

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
19 months

Products

Top Dog Pedometer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

10

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

5%

  • Brand 155%
  • Brand 213%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (1 brand, 5%)

Demand

Dog Pedometer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Dog Pedometer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog pedometer12K/yr
  • fitbark10K/yr
  • dog fitness tracker6K/yr
  • fitbark gps dog tracker5K/yr
  • dog step counter3K/yr
  • dog activity tracker4K/yr
  • dog seizure monitor4K/yr
  • dog step tracker3K/yr
  • fitbark 23K/yr
  • dog fitbit2K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Pedometer

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Battery Life”
11%of negative reviews mention “Connectivity-Overall”
6.8%of orders come back
“Doesn't connect”
A buyer, on “Connectivity-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Dog Pedometer questions

Answered from the same tracked data.