Dog Paw Balm Stick
FailThe top 5 brands take 100% of clicks, so Dog Paw Balm Stick is a Fail.
- Flapen Score
- 44 / 100Ranks 2,946 of 3,978 Pet Supplies niches · −7 vs the category median of 5144
- Market size
- $120K/yr50K searches / yr
- 90-day growth
- +8.3%search demand this quarter
- Competition
- 75%top-5 click share · 4 brands · 19 sellers
Flapen Score
Dog Paw Balm Stick against its category
The dotted line is the Pet Supplies average. Past it, Dog Paw Balm Stick is stronger. Inside it, weaker.
Market
The Dog Paw Balm Stick market on Amazon at a glance
Shoppers on Amazon United States searched for Dog Paw Balm Stick 50K times last year and spent an estimated $120K. All 4 brands take every click. Demand peaks in Aug. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 15.0% of those searches ended in a purchase.
Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.0% of those searches ended in a purchase. Searches in the last 90 days moved +8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $120K a year.
- Searches, last 12 months
- 50K
- Growth, 90 days vs prior 90
- +8.3%
- Conversion, latest week
- 15.0%
- Market size, estimated
- $120Ka year
- Peak month
- August1.9× the quietest month
- Top search term
- natural dog company paw soother12K searches a year
02 · Price
A sale here is worth $16.02.
Listings sell for $16.02 on average, from $6.27 to $28.35. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $16.02 that is $4K to $8K a year per listing.
- Average price
- $16.02inside the $15 to $100 sweet spot
- Price range
- $6.27–$28.35
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$8K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Health Supplies. It carries 17,272 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #18in Health Supplies
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 17,272per listing
- Listings tracked
- 12
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Dog Paw Balm Stick products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Natural Dog Company Paw Soother Dog Paw Balm 2 oz Stick
- Price
- $18.58
- Rating
- 4.5/5
- Reviews
- 10,442
- Age
- 12y ago

Natural Dog Company Paw Soother Balm & Wax - Dog Paw Balm & Moisturizer for Dry Cracked Paw Pads Helps Moisturize & Condition Worn Paws Coconut Oil & Calendula Daily Paws Care 2 oz Tin
- Price
- $18.62
- Rating
- 4.6/5
- Reviews
- 2,913
- Age
- 11y ago

Natural Dog Company Paw Soother Dog Paw Balm Moisturizes Dry Cracked Paws After Walks Hot Pavement Beach Sand Hiking & Outdoor Play with Coconut Oil & Calendula Daily Paw Care 0.15 oz Stick
- Price
- $6.52
- Rating
- 4.3/5
- Reviews
- 37,304
- Age
- 7y ago

Natural Dog Company PawTection Dog Paw Wax Dog Paw Protection for Hot Pavement Sand Asphalt & Trails Waxy Barrier Balm for Summer Walks Hiking & Beach Days Non-Toxic and Lick Safe 2 oz Stick
- Price
- $17.73
- Rating
- 4.6/5
- Reviews
- 3,415
- Age
- 11y ago

Natural Dog Company Skin Soother Dog Skin Balm for Skin Care Moisturizing Balm for Dry Itchy Skin Outdoor Play Beach Days & Hot Weather Hot Spot Treatment with Coconut Oil & Vitamin E 4 oz Tin
- Price
- $28.35
- Rating
- 4.4/5
- Reviews
- 46,952
- Age
- 8y ago
Trending
estimated 90-day click momentum
Natural Dog Company Skin Soother Dog Skin Balm for Skin Care Moisturizing Balm for Dry Itchy Skin Outdoor Play Beach Days & Hot Weather Hot Spot Treatment with Coconut Oil & Vitamin E 4 oz Tin
- Price
- $28.35
- Rating
- 4.4/5
- Reviews
- 46,952
- Age
- 8y ago

Natural Dog Company Paw Soother Dog Paw Balm Moisturizes Dry Cracked Paws After Walks Hot Pavement Beach Sand Hiking & Outdoor Play with Coconut Oil & Calendula Daily Paw Care 1 oz Tin
- Price
- $15.35
- Rating
- 4.5/5
- Reviews
- 3,626
- Age
- 8y ago

Natural Dog Company Snout Soother Dog Nose Balm Moisturizer for Dry Crusty Noses Summer Care for Outdoor Dogs Hot Weather Beach Days & Walks with Coconut Oil & Shea Butter 1 oz Tin
- Price
- $15.41
- Rating
- 4.6/5
- Reviews
- 11,564
- Age
- 8y ago

PawSono Lick-Safe Dog Paw & Nose Balm with Coconut Oil | All-Natural Moisturizer & Soother for Dry Cracked Pads & Snout | Heat & Cold Pavement Protection Wax | Horse Hoof Joint Care (1.3 oz
- Price
- $14.92
- Rating
- 4.6/5
- Reviews
- 1,051
- Age
- 10mo ago

Mushers Secret Dog Paw Wax 60g Lick Safe Moisturizer for Cracked Pads Nose & Paw Care Balm Helps Protect from Hot Pavement & Snow with Vitamin E
- Price
- $15.51
- Rating
- 4.6/5
- Reviews
- 36,082
- Age
- 24y ago
Newest
by launch date
PawSono Lick-Safe Dog Paw & Nose Balm with Coconut Oil | All-Natural Moisturizer & Soother for Dry Cracked Pads & Snout | Heat & Cold Pavement Protection Wax | Horse Hoof Joint Care (1.3 oz
- Price
- $14.92
- Rating
- 4.6/5
- Reviews
- 1,051
- Age
- 10mo ago

PawSono Lick-Safe Dog Paw & Nose Balm with Coconut Oil | All-Natural Moisturizer & Soother for Dry Cracked Pads & Snout | Summer Hot Pavement & Sand Paw Wax Nose Butter for Bulldogs (2.1 oz / 60 g)
- Price
- $15.21
- Rating
- 4.6/5
- Reviews
- 2,052
- Age
- 1y ago

Palmers for Pets Cocoa Butter Paw Pad and Nose Balm for Dogs Fragrance Free Dog Skin Soother with Vitamin E for Dry Paws and Noses Plant Based Formula 3.5 Oz
- Price
- $6.27
- Rating
- 4.6/5
- Reviews
- 4,915
- Age
- 5y ago

Natural Dog Company Paw Soother Dog Paw Balm Moisturizes Dry Cracked Paws After Walks Hot Pavement Beach Sand Hiking & Outdoor Play with Coconut Oil & Calendula Daily Paw Care 0.15 oz Stick
- Price
- $6.52
- Rating
- 4.3/5
- Reviews
- 37,304
- Age
- 7y ago

Natural Dog Company Skin Soother Dog Skin Balm for Skin Care Moisturizing Balm for Dry Itchy Skin Outdoor Play Beach Days & Hot Weather Hot Spot Treatment with Coconut Oil & Vitamin E 4 oz Tin
- Price
- $28.35
- Rating
- 4.4/5
- Reviews
- 46,952
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
19
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
75%
Top 20: 100%
Open market
0%
- Natural Dog Company87%
- PawSono8%
- Palmer's3%
- Musher's Secret3%
Demand
Dog Paw Balm Stick search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 1.9×
Search terms
Top Dog Paw Balm Stick search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- natural dog company paw soother12K/yr
- paw soother for dogs17K/yr
- paw soother8K/yr
- paw balm stick3K/yr
- dog paw balm stick4K/yr
- pawtection dog paw balm4K/yr
- paw soother natural dog company2K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Paw Balm Stick
We read the reviews and the return reasons for every product selling here.
“Allergic reaction”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Paw Balm Stick questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









