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Dog Paw Balm Stick

Fail

The top 5 brands take 100% of clicks, so Dog Paw Balm Stick is a Fail.

Flapen Score
44
44 / 100
Ranks 2,946 of 3,978 Pet Supplies niches · −7 vs the category median of 51
Market size
$120K/yr50K searches / yr
90-day growth
+8.3%search demand this quarter
Competition
75%top-5 click share · 4 brands · 19 sellers

Flapen Score

Dog Paw Balm Stick against its category

The dotted line is the Pet Supplies average. Past it, Dog Paw Balm Stick is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Paw Balm Stick market on Amazon at a glance

Shoppers on Amazon United States searched for Dog Paw Balm Stick 50K times last year and spent an estimated $120K. All 4 brands take every click. Demand peaks in Aug. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 15.0% of those searches ended in a purchase.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.0% of those searches ended in a purchase. Searches in the last 90 days moved +8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $120K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
+8.3%
Conversion, latest week
15.0%
Market size, estimated
$120Ka year
Peak month
August1.9× the quietest month
Top search term
natural dog company paw soother12K searches a year

02 · Price

A sale here is worth $16.02.

Listings sell for $16.02 on average, from $6.27 to $28.35. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $16.02 that is $4K to $8K a year per listing.

Average price
$16.02inside the $15 to $100 sweet spot
Price range
$6.27–$28.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Health Supplies. It carries 17,272 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#18in Health Supplies
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
17,272per listing
Listings tracked
12

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Dog Paw Balm Stick products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

19

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Brand 187%
  • Brand 28%
  • Brand 33%
  • Brand 43%

Demand

Dog Paw Balm Stick search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Prime Day '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug · busiest ÷ quietest = 1.9×

Search terms

Top Dog Paw Balm Stick search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • natural dog company paw soother12K/yr
  • paw soother for dogs17K/yr
  • paw soother8K/yr
  • paw balm stick3K/yr
  • dog paw balm stick4K/yr
  • pawtection dog paw balm4K/yr
  • paw soother natural dog company2K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Paw Balm Stick

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Allergies”
0.4%of orders come back
“Allergic reaction”
A buyer, on “Allergies”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dog Paw Balm Stick questions

Answered from the same tracked data.