Dog Paw Balm

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-8.6%

Conversion, latest week

14.9%

Market size, estimated

$2.0Ma year

Peak month

January1.7× the quietest month

Top search term

dog paw balm320K searches a year

Listings sell for $11.97 on average, from $5.42 to $25.68. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At $11.97 that is $72K to $96K a year per listing.

Average price

$11.97under the $15 to $100 sweet spot

Price range

$5.42–$25.68

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

6,000–8,000

Revenue per listing a year

$72K–$96K

Returns

0.4%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #34 within Grooming. It carries 8,571 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

1.0%

Average rank

#34in Grooming

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

8,571per listing

Listings tracked

21

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

46 months