Dog Pajamas

Shoppers searched for this 5.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $504K a year.

Searches, last 12 months

5.5M

Growth, 90 days vs prior 90

-24.3%

Conversion, latest week

0.7%

Market size, estimated

$504Ka year

Peak month

December7.0× the quietest month

Top search term

cat clothes888K searches a year

Listings sell for $13.78 on average, from $4.66 to $42.25. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 0 to 100 of them. At $13.78 that is $0 to $1K a year per listing.

Average price

$13.78under the $15 to $100 sweet spot

Price range

$4.66–$42.25

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

4.9%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #5,269 within Apparel & Accessories. It carries 1,575 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

99%

Out of stock, average day

2.8%

Average rank

#5,269in Apparel & Accessories

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

1,575per listing

Listings tracked

247

56 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

56

Successful launches

5Amazon's first-year sales bar

Average brand age

37 months