Dog Pacifier

Shoppers searched for this 275K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $120K a year.

Searches, last 12 months

275K

Growth, 90 days vs prior 90

-1.8%

Conversion, latest week

5.1%

Market size, estimated

$120Ka year

Peak month

December1.4× the quietest month

Top search term

dog pacifier79K searches a year

Listings sell for $8.54 on average, from $5.72 to $12.30. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $8.54 that is $4K to $6K a year per listing.

Average price

$8.54under the $15 to $100 sweet spot

Price range

$5.72–$12.30

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

500–750

Revenue per listing a year

$4K–$6K

Returns

1.3%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #421 within Toys. It carries 6,587 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

5.2%

Average rank

#421in Toys

Average rating

4.07 starsAmazon United States average 4.42 stars

Average reviews

6,587per listing

Listings tracked

20

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

47 months