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Dog Nose Balm

Fail

The top 5 brands take 100% of clicks, so Dog Nose Balm is a Fail.

Flapen Score
44
44 / 100
Ranks 2,946 of 3,978 Pet Supplies niches · −7 vs the category median of 51
Market size
$843K/yr394K searches / yr
90-day growth
-2.2%search demand this quarter
Competition
87%top-5 click share · 5 brands · 12 sellers

Flapen Score

Dog Nose Balm against its category

The dotted line is the Pet Supplies average. Past it, Dog Nose Balm is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Nose Balm market on Amazon at a glance

Shoppers on Amazon United States searched for Dog Nose Balm 394K times last year and spent an estimated $843K. All 5 brands take every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 17.9% of those searches ended in a purchase.

Shoppers searched for this 394K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $843K a year.

Searches, last 12 months
394K
Growth, 90 days vs prior 90
-2.2%
Conversion, latest week
17.9%
Market size, estimated
$843Ka year
Peak month
January1.3× the quietest month
Top search term
dog nose balm132K searches a year

02 · Price

A sale here is worth $11.94.

Listings sell for $11.94 on average, from $6.27 to $18.69. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 6,000 to 8,000 of them. At $11.94 that is $72K to $96K a year per listing.

Average price
$11.94under the $15 to $100 sweet spot
Price range
$6.27–$18.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
6,000–8,000
Revenue per listing a year
$72K–$96K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Health Supplies. It carries 6,955 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#25in Health Supplies
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
6,955per listing
Listings tracked
8

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Dog Nose Balm products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 87% of clicks. A locked shelf that new listings rarely crack.

$0$84K$169K$253K$337K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

12

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

87%

Top 20: 100%

Open market

0%

  • Natural Dog Company73%
  • PawSono12%
  • Palmer's8%
  • The Blissful Dog6%
  • BURT'S BEES FOR PETS2%
  • Open — no brand owns it (0%)

Demand

Dog Nose Balm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Dog Nose Balm search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dog nose balm132K/yr
  • nose balm for dogs42K/yr
  • snout soother for dogs43K/yr
  • nose butter for dogs28K/yr
  • snout soother23K/yr
  • dog nose balm for dry nose23K/yr
  • snout soother dog nose balm12K/yr
  • dog nose butter10K/yr
  • frenchie nose balm11K/yr
  • natural dog company snout soother5K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Nose Balm

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Moist/Dry”
0.4%of orders come back
“Dried product”
A buyer, on “Moist/Dry”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Dog Nose Balm questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data