Dog Nose Balm
FailThe top 5 brands take 100% of clicks, so Dog Nose Balm is a Fail.
- Flapen Score
- 44 / 100Ranks 2,946 of 3,978 Pet Supplies niches · −7 vs the category median of 5144
- Market size
- $843K/yr394K searches / yr
- 90-day growth
- -2.2%search demand this quarter
- Competition
- 87%top-5 click share · 5 brands · 12 sellers
Flapen Score
Dog Nose Balm against its category
The dotted line is the Pet Supplies average. Past it, Dog Nose Balm is stronger. Inside it, weaker.
Market
The Dog Nose Balm market on Amazon at a glance
Shoppers on Amazon United States searched for Dog Nose Balm 394K times last year and spent an estimated $843K. All 5 brands take every click. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 17.9% of those searches ended in a purchase.
Shoppers searched for this 394K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $843K a year.
- Searches, last 12 months
- 394K
- Growth, 90 days vs prior 90
- -2.2%
- Conversion, latest week
- 17.9%
- Market size, estimated
- $843Ka year
- Peak month
- January1.3× the quietest month
- Top search term
- dog nose balm132K searches a year
02 · Price
A sale here is worth $11.94.
Listings sell for $11.94 on average, from $6.27 to $18.69. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 6,000 to 8,000 of them. At $11.94 that is $72K to $96K a year per listing.
- Average price
- $11.94under the $15 to $100 sweet spot
- Price range
- $6.27–$18.69
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- $72K–$96K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Health Supplies. It carries 6,955 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #25in Health Supplies
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 6,955per listing
- Listings tracked
- 8
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Dog Nose Balm products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
12
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- Brand 173%
- Brand 212%
- Brand 38%
- Brand 46%
- Brand 52%
- Open — no brand owns it (0%)
Demand
Dog Nose Balm search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Dog Nose Balm search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dog nose balm132K/yr
- nose balm for dogs42K/yr
- snout soother for dogs43K/yr
- nose butter for dogs28K/yr
- snout soother23K/yr
- dog nose balm for dry nose23K/yr
- snout soother dog nose balm12K/yr
- dog nose butter10K/yr
- frenchie nose balm11K/yr
- natural dog company snout soother5K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Nose Balm
We read the reviews and the return reasons for every product selling here.
“Dried product”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Nose Balm questions
Answered from the same tracked data.









