Dog Night Light

Shoppers searched for this 350K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -30.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $177K a year.

Searches, last 12 months

350K

Growth, 90 days vs prior 90

-30.3%

Conversion, latest week

4.0%

Market size, estimated

$177Ka year

Peak month

November2.1× the quietest month

Top search term

dog night light43K searches a year

Listings sell for $12.84 on average, from $7.14 to $30.18. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $12.84 that is $3K to $6K a year per listing.

Average price

$12.84under the $15 to $100 sweet spot

Price range

$7.14–$30.18

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$3K–$6K

Returns

1.7%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #178 within Collars, Harnesses & Leashes. It carries 3,327 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

5.0%

Average rank

#178in Collars, Harnesses & Leashes

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

3,327per listing

Listings tracked

35

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

3Amazon's first-year sales bar

Average brand age

38 months