Dog Necklace

Shoppers searched for this 912K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $106K a year.

Searches, last 12 months

912K

Growth, 90 days vs prior 90

-3.0%

Conversion, latest week

0.8%

Market size, estimated

$106Ka year

Peak month

December1.6× the quietest month

Top search term

dog necklace259K searches a year

Listings sell for $14.03 on average, from $5.61 to $39.92. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $14.03 that is $0 to $1K a year per listing.

Average price

$14.03under the $15 to $100 sweet spot

Price range

$5.61–$39.92

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

5.0%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #1,510 within Collars, Harnesses & Leashes. It carries 721 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

92%

Out of stock, average day

1.7%

Average rank

#1,510in Collars, Harnesses & Leashes

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

721per listing

Listings tracked

123

22 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

22

Successful launches

1Amazon's first-year sales bar

Average brand age

39 months