Dog Necessities

Shoppers searched for this 542K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $98K a year.

Searches, last 12 months

542K

Growth, 90 days vs prior 90

+1.9%

Conversion, latest week

1.3%

Market size, estimated

$98Ka year

Peak month

July1.4× the quietest month

Top search term

dog necessities148K searches a year

Listings sell for $13.57 on average, from $4.49 to $46.86. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $13.57 that is $0 to $1K a year per listing.

Average price

$13.57under the $15 to $100 sweet spot

Price range

$4.49–$46.86

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

0.8%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #20 within Grooming. It carries 24,844 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

99%

Out of stock, average day

0.5%

Average rank

#20in Grooming

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

24,844per listing

Listings tracked

95

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

53 months