Dog Muzzle

Shoppers searched for this 4.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months

4.0M

Growth, 90 days vs prior 90

+1.6%

Conversion, latest week

3.5%

Market size, estimated

$1.8Ma year

Peak month

July1.1× the quietest month

Top search term

dog muzzle1.1M searches a year

Listings sell for $12.82 on average, from $6.94 to $21.57. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 2,500 to 3,000 of them. At $12.82 that is $32K to $38K a year per listing.

Average price

$12.82under the $15 to $100 sweet spot

Price range

$6.94–$21.57

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

2,500–3,000

Revenue per listing a year

$32K–$38K

Returns

9.6%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #25 within Collars, Harnesses & Leashes. It carries 8,958 reviews at 3.92 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

4.6%

Average rank

#25in Collars, Harnesses & Leashes

Average rating

3.92 starsAmazon United States average 4.42 stars

Average reviews

8,958per listing

Listings tracked

36

8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

4Amazon's first-year sales bar

Average brand age

45 months