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Dog Mouthwash

Maybe

An estimated 0.5% of orders come back. But the average product has 16,488 reviews to catch up to, so Dog Mouthwash is a Maybe.

Flapen Score
55
55 / 100
Top 30% of 3,978 Pet Supplies niches · +4 vs the category median of 51
Market size
$966K/yr500K searches / yr
90-day growth
-10.1%search demand this quarter
Competition
74%top-5 click share · 8 brands · 36 sellers

Flapen Score

Dog Mouthwash against its category

The dotted line is the Pet Supplies average. Past it, Dog Mouthwash is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Mouthwash market on Amazon at a glance

Shoppers on Amazon United States searched for Dog Mouthwash 500K times last year and spent an estimated $966K. The top 5 brands take 88% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 11.9% of those searches ended in a purchase.

Shoppers searched for this 500K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $966K a year.

Searches, last 12 months
500K
Growth, 90 days vs prior 90
-10.1%
Conversion, latest week
11.9%
Market size, estimated
$966Ka year
Peak month
January1.3× the quietest month
Top search term
dog mouthwash81K searches a year

02 · Price

A sale here is worth $16.18.

Listings sell for $16.18 on average, from $6.16 to $32.08. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 5,000 to 6,000 of them. At $16.18 that is $81K to $97K a year per listing.

Average price
$16.18inside the $15 to $100 sweet spot
Price range
$6.16–$32.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
5,000–6,000
Revenue per listing a year
$81K–$97K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Health Supplies. It carries 16,488 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#19in Health Supplies
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
16,488per listing
Listings tracked
14

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
55 months

Products

Top Dog Mouthwash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

36

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

6%

  • Brand 131%
  • Brand 224%
  • Brand 315%
  • Brand 410%
  • Brand 58%
  • Brand 67%
  • Open — no brand owns it (2 brands, 6%)

Demand

Dog Mouthwash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KPrime Day '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Dog Mouthwash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog mouthwash81K/yr
  • dog water additive for dental care67K/yr
  • dog breath water additive63K/yr
  • water additive for dogs teeth66K/yr
  • dog dental water additive55K/yr
  • dental water additive for dogs teeth30K/yr
  • dog water additive22K/yr
  • water additive for dogs14K/yr
  • healthy mouth water additive dogs14K/yr
  • dog fresh breath water additive10K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Mouthwash

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Breathability”
21%of negative reviews mention “Breathability”
0.5%of orders come back
“For bad breathe”
A buyer, on “Breathability”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Dog Mouthwash questions

Answered from the same tracked data.