Dog Mouthwash
MaybeAn estimated 0.5% of orders come back. But the average product has 16,488 reviews to catch up to, so Dog Mouthwash is a Maybe.
- Flapen Score
- 55 / 100Top 30% of 3,978 Pet Supplies niches · +4 vs the category median of 5155
- Market size
- $966K/yr500K searches / yr
- 90-day growth
- -10.1%search demand this quarter
- Competition
- 74%top-5 click share · 8 brands · 36 sellers
Flapen Score
Dog Mouthwash against its category
The dotted line is the Pet Supplies average. Past it, Dog Mouthwash is stronger. Inside it, weaker.
Market
The Dog Mouthwash market on Amazon at a glance
Shoppers on Amazon United States searched for Dog Mouthwash 500K times last year and spent an estimated $966K. The top 5 brands take 88% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 11.9% of those searches ended in a purchase.
Shoppers searched for this 500K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $966K a year.
- Searches, last 12 months
- 500K
- Growth, 90 days vs prior 90
- -10.1%
- Conversion, latest week
- 11.9%
- Market size, estimated
- $966Ka year
- Peak month
- January1.3× the quietest month
- Top search term
- dog mouthwash81K searches a year
02 · Price
A sale here is worth $16.18.
Listings sell for $16.18 on average, from $6.16 to $32.08. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 5,000 to 6,000 of them. At $16.18 that is $81K to $97K a year per listing.
- Average price
- $16.18inside the $15 to $100 sweet spot
- Price range
- $6.16–$32.08
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- $81K–$97K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Health Supplies. It carries 16,488 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #19in Health Supplies
- Average rating
- 4.33 starsAmazon United States average 4.42 stars
- Average reviews
- 16,488per listing
- Listings tracked
- 14
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Dog Mouthwash products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Oxyfresh Premium Pet Dental Care Solution Pet Water Additive: Best Way to Eliminate Bad Dog Breath and Cat Bad Breath - Fights Tartar & Plaque - So Easy Just Add to Water! Vet Recommended 16 oz.
- Price
- $18.04
- Rating
- 4.3/5
- Reviews
- 39,944
- Age
- 5y ago

Arm & Hammer Complete Care Dog Dental Water Additive Odorless Flavorless Daily Oral Care Solution with Baking Soda and Calcium for Plaque Tartar and Fresh Breath 16 Fl Oz
- Price
- $6.16
- Rating
- 4.3/5
- Reviews
- 6,207
- Age
- 5y ago

TropiClean Fresh Breath Water Additive for Dogs Dog Breath Freshener and Teeth Cleaning Solution No Toothpaste or Toothbrush Required 33.8oz.
- Price
- $23.27
- Rating
- 4.3/5
- Reviews
- 24,358
- Age
- 15y ago

Vetradent Water Additive 17 oz
- Price
- $13.99
- Rating
- 4.3/5
- Reviews
- 1,658
- Age
- 2y ago

Dental Fresh Advanced Plaque & Tartar Support Water Additive for Dogs & Cats Helps Freshen Breath and Clean Teeth Without Brushing 17 fl oz
- Price
- $11.67
- Rating
- 4.3/5
- Reviews
- 25,155
- Age
- 11mo ago
Trending
estimated 90-day click momentum
Naturel Promise Fresh Dental Water Additive for Dogs 2-Pack 18oz Each Dog Breath Freshener & Teeth Cleaning Solution Better Value for Daily Use
- Price
- $15.99
- Rating
- 4.4/5
- Reviews
- 617
- Age
- 7mo ago

Arm & Hammer Complete Care Dog Dental Water Additive Odorless Flavorless Daily Oral Care Solution with Baking Soda and Calcium for Plaque Tartar and Fresh Breath 16 Fl Oz - 3 Pack
- Price
- $15.64
- Rating
- 4.3/5
- Reviews
- 6,207
- Age
- 2y ago

Dental Fresh Advanced Plaque & Tartar Support Water Additive for Dogs & Cats Helps Freshen Breath and Clean Teeth Without Brushing 17 fl oz
- Price
- $11.67
- Rating
- 4.3/5
- Reviews
- 25,155
- Age
- 11mo ago

Dental Fresh Advanced Plaque & Tartar Support Water Additive for Dogs & Cats Helps Freshen Breath and Clean Teeth Without Brushing 32 fl oz
- Price
- $17.31
- Rating
- 4.3/5
- Reviews
- 25,155
- Age
- 9mo ago

TropiClean Fresh Breath Water Additive for Dogs Dog Breath Freshener and Teeth Cleaning Solution No Toothpaste or Toothbrush Required 33.8oz.
- Price
- $23.27
- Rating
- 4.3/5
- Reviews
- 24,358
- Age
- 15y ago
Newest
by launch date
Naturel Promise Fresh Dental Water Additive for Dogs 2-Pack 18oz Each Dog Breath Freshener & Teeth Cleaning Solution Better Value for Daily Use
- Price
- $15.99
- Rating
- 4.4/5
- Reviews
- 617
- Age
- 7mo ago

Dental Fresh Advanced Plaque & Tartar Support Water Additive for Dogs & Cats Helps Freshen Breath and Clean Teeth Without Brushing 32 fl oz
- Price
- $17.31
- Rating
- 4.3/5
- Reviews
- 25,155
- Age
- 9mo ago

Dental Fresh Advanced Plaque & Tartar Support Water Additive for Dogs & Cats Helps Freshen Breath and Clean Teeth Without Brushing 17 fl oz
- Price
- $11.67
- Rating
- 4.3/5
- Reviews
- 25,155
- Age
- 11mo ago

Arm & Hammer Clinical Care Dental Rinse for Adult Dogs Odorless Flavorless Water Additive for Daily Plaque Tartar and Bad Breath Control Baking Soda Enhanced Formula 16 Fl Oz - 2 Pack
- Price
- $10.43
- Rating
- 4.3/5
- Reviews
- 13,785
- Age
- 1y ago

Arm & Hammer Complete Care Dog Dental Water Additive Odorless Flavorless Daily Oral Care Solution with Baking Soda and Calcium for Plaque Tartar and Fresh Breath 16 Fl Oz - 3 Pack
- Price
- $15.64
- Rating
- 4.3/5
- Reviews
- 6,207
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
36
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
6%
- Oxyfresh31%
- Arm & Hammer24%
- TropiClean15%
- Dental Fresh10%
- Vetradent8%
- Naturel Promise7%
- Open — no brand owns it (2 brands, 6%)
Demand
Dog Mouthwash search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Dog Mouthwash search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dog mouthwash81K/yr
- dog water additive for dental care67K/yr
- dog breath water additive63K/yr
- water additive for dogs teeth66K/yr
- dog dental water additive55K/yr
- dental water additive for dogs teeth30K/yr
- dog water additive22K/yr
- water additive for dogs14K/yr
- healthy mouth water additive dogs14K/yr
- dog fresh breath water additive10K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Mouthwash
We read the reviews and the return reasons for every product selling here.
“For bad breathe”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Mouthwash questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









