dog mace
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$18.27avg listing price — sweet spot $15–$100
Price range
Great$9.14–$39.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Growth
Good+22.5%90-day search growth — must beat 0% to launch
Review moat
Okay1,898.33avg incumbent reviews — the moat a new listing must climb
Market size
Bad$84K$84K/yr · 71K searches
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dog mace is a $84K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr. Verdict: Worth a look — 50/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
dog mace market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- $91K–$110K
- units × avg price
- Launch success
- —
- 2 of 3 new (360d)
- Conversion rate
- 6.5%
- Avg BSR
- #22
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 0.0%
- Avg brand age
- 76 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
19
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- Guard Dog Security61%
- SABRE13%
- Nature's MACE10%
- mace8%
- Halt8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +22.5% search growth over the last 90 days.Peak months: Apr · busiest ÷ quietest = 1.7×
Top dog mace search terms
- dog mace47K/yr
- dog mace spray self defense17K/yr
- mace for dogs6K/yr
Top dog mace products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Citronella Dog Deterrent Spray Dog Spray Self Defense Training and Barking Long-Range Dog Repellent Portable Canister (0.5oz / 2oz)
Guard Dog Security$12.014.1★195 rev
SABRE Protector Dog Pepper Spray with Key Ring 14 Bursts 12-Foot (4-Meter) Range Humane Dog Attack Deterrent for Aggressive Dogs Max Strength Allowed By EPA Dog Spray Self Defense 0.75 fl oz
SABRE$12.944.4★2,145 rev
Mace Dog Repellent Spray - 2-Pack Dog Deterrent & Self Defense Spray 0.63 oz 10 Feet Range Max Strength 10% OC Canine Safe Formula Flip Top Safety Cap Adjustable Hand Strap
mace$20.044.2★615 rev
Halt Dog Repellant Spray (2)
Halt$13.574.5★1,068 rev
Natures MACE Dog MACE Granular Dog Repellent 2.5 lb Outdoor Dog Deterrent for Lawn Yard Garden and Plants Helps Keep Dogs Away from Bushes and Flower Beds Covers up to 1 400 Sq. Ft.
Nature's MACE$23.812.8★2,041 rev
Newest
by launch dateMace Dog Repellent Spray - 2-Pack Dog Deterrent & Self Defense Spray 0.63 oz 10 Feet Range Max Strength 10% OC Canine Safe Formula Flip Top Safety Cap Adjustable Hand Strap
mace$20.04615 rev
Citronella Dog Deterrent Spray Dog Spray Self Defense Training and Barking Long-Range Dog Repellent Portable Canister (0.5oz / 2oz)
Guard Dog Security$12.01195 rev
Citronella Dog Deterrent Spray Dog Spray Self Defense Training and Barking Long-Range Dog Repellent Portable Canister (0.5oz / 2oz)
Guard Dog Security$17.10195 rev
GUARD DOG SECURITY Quick Action Pepper Spray Maximum Strength 16-ft Range Belt Clip For Easy Carry & Fast Access keychain ready Made in USA
Guard Dog Security$9.147,625 rev
Halt Dog Repellant Spray (2)
Halt$13.571,068 rev
Trending
90-day click momentumCitronella Dog Deterrent Spray Dog Spray Self Defense Training and Barking Long-Range Dog Repellent Portable Canister (0.5oz / 2oz)
Guard Dog Security$12.014.1★
Citronella Dog Deterrent Spray Dog Spray Self Defense Training and Barking Long-Range Dog Repellent Portable Canister (0.5oz / 2oz)
Guard Dog Security$17.104.1★
Mace Dog Repellent Spray - 2-Pack Dog Deterrent & Self Defense Spray 0.63 oz 10 Feet Range Max Strength 10% OC Canine Safe Formula Flip Top Safety Cap Adjustable Hand Strap
mace$20.044.2★
GUARD DOG SECURITY Quick Action Pepper Spray Maximum Strength 16-ft Range Belt Clip For Easy Carry & Fast Access keychain ready Made in USA
Guard Dog Security$9.144.6★
SABRE RED SABRE Protector Dog Pepper Spray & Belt Clip Fast Flip Top Safety 7 Bursts 15-Foot (4.6-Meter) Range Humane Dog Attack Deterrent Max Strength Allowed By EPA for Self Defense 1.8 fl oz
SABRE$15.994.6★
What buyers say about dog mace
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“Very good quality, fast shipping”
“Good size”
“This spray works really well”
“It gives me extra peace of mind when Im out walking or traveling”
“its really worth it”
“As advertised”
“I've sprayed it and smells good”
“Protecting my dog without having to hurt another dog”
“how well the clip works”
What buyers complain about
“Does not work well”
“Not Worth The Price”
“Garbage”
“Very very very very small”
“Product did not perform as advertised”
“Really stinks”
“not much of a repellent”
“fell off after only having for a couple of days”
“Falls apart easily”
“Does not spray”
Top return reasons
Common questions
- Is dog mace profitable to sell on Amazon United States?
- The niche generates $84K/yr across 9 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +22.5%. Flapen's verdict: Worth a look (50/100).
- How competitive is the dog mace niche?
- 5 brands and 19 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in dog mace?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Quality-Overall. The return rate is 0.1%.
- When does demand for dog mace peak?
- Demand peaks in Apr; the busiest month runs 1.7× the quietest.
- What does it cost to enter the dog mace niche?
- Listings span $9.14–$39.85; the average listing price is $18.27 (sweet spot $15–$100). The average incumbent carries 1,898 reviews — the moat a new listing must climb.