Dog Mace

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.

Searches, last 12 months

71K

Growth, 90 days vs prior 90

+22.5%

Conversion, latest week

6.5%

Market size, estimated

$84Ka year

Peak month

April1.7× the quietest month

Top search term

dog mace47K searches a year

Listings sell for $18.27 on average, from $9.14 to $39.85. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $18.27 that is $5K to $9K a year per listing.

Average price

$18.27inside the $15 to $100 sweet spot

Price range

$9.14–$39.85

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

250–500

Revenue per listing a year

$5K–$9K

Returns

0.1%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Training & Behavior Aids. It carries 1,898 reviews at 4.01 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#22in Training & Behavior Aids

Average rating

4.01 starsAmazon United States average 4.42 stars

Average reviews

1,898per listing

Listings tracked

9

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

76 months