Dog Lotion
FailDemand is soft, at -14.6% this quarter, so Dog Lotion is a Fail.
- Flapen Score
- 45 / 100Ranks 2,799 of 3,978 Pet Supplies niches · −6 vs the category median of 5145
- Market size
- $339K/yr279K searches / yr
- 90-day growth
- -14.6%search demand this quarter
- Competition
- 79%top-5 click share · 10 brands · 21 sellers
Flapen Score
Dog Lotion against its category
The dotted line is the Pet Supplies average. Past it, Dog Lotion is stronger. Inside it, weaker.
Market
The Dog Lotion market on Amazon at a glance
Shoppers on Amazon United States searched for Dog Lotion 279K times last year and spent an estimated $339K. The top 5 brands take 88% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 9.1% of those searches ended in a purchase.
Shoppers searched for this 279K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $339K a year.
- Searches, last 12 months
- 279K
- Growth, 90 days vs prior 90
- -14.6%
- Conversion, latest week
- 9.1%
- Market size, estimated
- $339Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- dog lotion64K searches a year
02 · Price
A sale here is worth $13.40.
Listings sell for $13.40 on average, from $5.85 to $27.21. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $13.40 that is $20K to $27K a year per listing.
- Average price
- $13.40under the $15 to $100 sweet spot
- Price range
- $5.85–$27.21
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $20K–$27K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Grooming. It carries 11,681 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #13in Grooming
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 11,681per listing
- Listings tracked
- 13
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Dog Lotion products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Warren London Hydrating Butter Leave in Pet Conditioner for Dogs | Lotion for Skin and Coat | Aloe Puppy & Dog Conditioner for Hair Detangler Dry Skin & Pet Fur Dandruff | Made in USA | Guava 8oz
- Price
- $15.58
- Rating
- 4.5/5
- Reviews
- 16,502
- Age
- 15y ago

Palmers for Pets Cocoa Butter Formula Dry Skin Relief Spray for Dogs Direct Spray-On Lotion with Vitamin E to Soothe Dry and Itchy Skin No-Mess Application 8 Fl Oz
- Price
- $6.14
- Rating
- 4.5/5
- Reviews
- 1,784
- Age
- 5y ago

Chew + Heal Labs Hydrocortisone Lotion for Dogs - 4 oz Anti Itch Cream for Irritated Skin Flea Bites Itching and More - Made in the USA
- Price
- $12.99
- Rating
- 4.5/5
- Reviews
- 1,937
- Age
- 2y ago

Natural Dog Company Skin Soother Dog Skin Balm 2 oz Stick
- Price
- $19.73
- Rating
- 4.4/5
- Reviews
- 46,952
- Age
- 15y ago

Raw Paws Virgin Organic Coconut Oil for Dogs & Cats (4-oz) - Skin & Coat
- Price
- $11.10
- Rating
- 4.5/5
- Reviews
- 9,460
- Age
- 9y ago
Trending
estimated 90-day click momentum
Salmon Oil for Dogs - Premium Fish Oil for Skin and Coat Health - Omega 3 Supplement - Supports Itchy Skin - 8 oz Liquid - Norwegian Dog Salmon Oil - Essential Dog Supplement
- Price
- $9.51
- Rating
- 4.6/5
- Reviews
- 4,305
- Age
- 2y ago

Paw Science Anti-Itch Hydrocortisone Moisturizing Lotion for Dogs & Cats Hot Spot Treatment Dog Itching Skin Relief Itchy Hotspots Cream Medicated Ointment for Irritation & Rash
- Price
- $10.20
- Rating
- 4.3/5
- Reviews
- 322
- Age
- 7mo ago

Douxo S3 Calm Itch Soothing Mousse for Dogs & Cats Soothing Dog Skin Allergy and Itch Relief for Dogs Helps Support Itchy Irritated or Allergic Skin 5 fl oz
- Price
- $27.21
- Rating
- 4.5/5
- Reviews
- 2,661
- Age
- 5y ago

Warren London Hydrating Butter Leave in Pet Conditioner for Dogs | Lotion for Skin and Coat | Aloe Puppy & Dog Conditioner for Hair Detangler Dry Skin & Dandruff | Unscented 8oz
- Price
- $15.50
- Rating
- 4.5/5
- Reviews
- 16,502
- Age
- 4y ago

Chew + Heal Labs Hydrocortisone Lotion for Dogs - 4 oz Anti Itch Cream for Irritated Skin Flea Bites Itching and More - Made in the USA
- Price
- $12.99
- Rating
- 4.5/5
- Reviews
- 1,937
- Age
- 2y ago
Newest
by launch date
Paw Science Anti-Itch Hydrocortisone Moisturizing Lotion for Dogs & Cats Hot Spot Treatment Dog Itching Skin Relief Itchy Hotspots Cream Medicated Ointment for Irritation & Rash
- Price
- $10.20
- Rating
- 4.3/5
- Reviews
- 322
- Age
- 7mo ago

Salmon Oil for Dogs - Premium Fish Oil for Skin and Coat Health - Omega 3 Supplement - Supports Itchy Skin - 8 oz Liquid - Norwegian Dog Salmon Oil - Essential Dog Supplement
- Price
- $9.51
- Rating
- 4.6/5
- Reviews
- 4,305
- Age
- 2y ago

Chew + Heal Labs Hydrocortisone Lotion for Dogs - 4 oz Anti Itch Cream for Irritated Skin Flea Bites Itching and More - Made in the USA
- Price
- $12.99
- Rating
- 4.5/5
- Reviews
- 1,937
- Age
- 2y ago
![Pro Pet Works 5 in 1 Cocoa Butter Leave-in Dog Conditioner Lotion for Dogs & Cats-Hot Spot Cream/Balm for Allergies dermatosis Paw Fungus Or Itchy Skin-Heals Small Cuts & Abrasions[Made in USA]](https://m.media-amazon.com/images/I/31qcV4jWfnL.jpg)
Pro Pet Works 5 in 1 Cocoa Butter Leave-in Dog Conditioner Lotion for Dogs & Cats-Hot Spot Cream/Balm for Allergies dermatosis Paw Fungus Or Itchy Skin-Heals Small Cuts & Abrasions[Made in USA]
- Price
- $16.98
- Rating
- 4.6/5
- Reviews
- 15,913
- Age
- 3y ago

Warren London Hydrating Butter Leave in Pet Conditioner for Dogs | Lotion for Skin and Coat | Aloe Puppy & Dog Conditioner for Hair Detangler Dry Skin & Dandruff | Unscented 8oz
- Price
- $15.50
- Rating
- 4.5/5
- Reviews
- 16,502
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
21
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
79%
Top 20: 100%
Open market
9%
- Warren London35%
- Palmer's27%
- Chew + Heal Labs12%
- Natural Dog Company9%
- Raw Paws5%
- Paw Science3%
- Open — no brand owns it (4 brands, 9%)
Demand
Dog Lotion search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.8×
Search terms
Top Dog Lotion search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dog lotion64K/yr
- dog lotion for dry itchy skin42K/yr
- dog moisturizer28K/yr
- dog skin moisturizer22K/yr
- dog moisturizer for dry itchy skin24K/yr
- lotion for dogs with dry itchy skin9K/yr
- dog lotion for dry skin11K/yr
- lotion for dogs13K/yr
- dog moisturizer for dry flaky skin6K/yr
- moisturizer for dogs7K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Lotion
We read the reviews and the return reasons for every product selling here.
“Skin rash and itch”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Lotion questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









