Skip to content

Dog Lotion

Fail

Demand is soft, at -14.6% this quarter, so Dog Lotion is a Fail.

Flapen Score
45
45 / 100
Ranks 2,799 of 3,978 Pet Supplies niches · −6 vs the category median of 51
Market size
$339K/yr279K searches / yr
90-day growth
-14.6%search demand this quarter
Competition
79%top-5 click share · 10 brands · 21 sellers

Flapen Score

Dog Lotion against its category

The dotted line is the Pet Supplies average. Past it, Dog Lotion is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Lotion market on Amazon at a glance

Shoppers on Amazon United States searched for Dog Lotion 279K times last year and spent an estimated $339K. The top 5 brands take 88% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 9.1% of those searches ended in a purchase.

Shoppers searched for this 279K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $339K a year.

Searches, last 12 months
279K
Growth, 90 days vs prior 90
-14.6%
Conversion, latest week
9.1%
Market size, estimated
$339Ka year
Peak month
December1.8× the quietest month
Top search term
dog lotion64K searches a year

02 · Price

A sale here is worth $13.40.

Listings sell for $13.40 on average, from $5.85 to $27.21. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $13.40 that is $20K to $27K a year per listing.

Average price
$13.40under the $15 to $100 sweet spot
Price range
$5.85–$27.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
$20K–$27K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Grooming. It carries 11,681 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#13in Grooming
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
11,681per listing
Listings tracked
13

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
69 months

Products

Top Dog Lotion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

21

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

9%

  • Brand 135%
  • Brand 227%
  • Brand 312%
  • Brand 49%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (4 brands, 9%)

Demand

Dog Lotion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Dog Lotion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog lotion64K/yr
  • dog lotion for dry itchy skin42K/yr
  • dog moisturizer28K/yr
  • dog skin moisturizer22K/yr
  • dog moisturizer for dry itchy skin24K/yr
  • lotion for dogs with dry itchy skin9K/yr
  • dog lotion for dry skin11K/yr
  • lotion for dogs13K/yr
  • dog moisturizer for dry flaky skin6K/yr
  • moisturizer for dogs7K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Lotion

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Smell”
30%of negative reviews mention “Allergies”
0.7%of orders come back
“Skin rash and itch”
A buyer, on “Allergies”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Dog Lotion questions

Answered from the same tracked data.