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Dog Lobster Costume

Fail

An estimated 24.4% of orders come back, so Dog Lobster Costume is a Fail.

Flapen Score
45
45 / 100
Ranks 2,799 of 3,978 Pet Supplies niches · −6 vs the category median of 51
Market size
$10K/yr49K searches / yr
90-day growth
+17.8%search demand this quarter
Competition
45%top-5 click share · 12 brands · 32 sellers

Flapen Score

Dog Lobster Costume against its category

The dotted line is the Pet Supplies average. Past it, Dog Lobster Costume is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Lobster Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Dog Lobster Costume 49K times last year and spent an estimated $10K. The top 5 brands take 82% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
+17.8%
Conversion, latest week
1.0%
Market size, estimated
$10Ka year
Top search term
dog lobster costume8K searches a year

02 · Price

A sale here is worth $20.00.

Listings sell for $20.00 on average, from $7.27 to $46.61. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $20.00 that is $0 to $2K a year per listing.

Average price
$20.00inside the $15 to $100 sweet spot
Price range
$7.27–$46.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
24.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 27.4% of listings are out of stock. The average listing ranks #1,781 within Apparel. It carries 124 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
88%
Out of stock, average day
27.4%
Average rank
#1,781in Apparel
Average rating
4.05 starsAmazon United States average 4.42 stars
Average reviews
124per listing
Listings tracked
24

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Dog Lobster Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 flat

Sellers

32

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

45%

Top 20: 94%

Open market

13%

  • Brand 135%
  • Brand 215%
  • Brand 313%
  • Brand 411%
  • Brand 58%
  • Brand 65%
  • Open — no brand owns it (6 brands, 13%)

Demand

Dog Lobster Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '26NovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 13.0× · 8 of 12 months tracked

Search terms

Top Dog Lobster Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog lobster costume8K/yr
  • lobster dog costume8K/yr
  • flounder dog costume8K/yr
  • dog crab costume6K/yr
  • little mermaid dog costume6K/yr
  • crab dog costume5K/yr
  • sebastian dog costume3K/yr
  • dog flounder costume3K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Lobster Costume

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Weight Light”
20%of negative reviews mention “Size-Overall”
24.4%of orders come back
“To small”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dog Lobster Costume questions

Answered from the same tracked data.