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Dog Licking Toy

Maybe

The products selling today average only 4.0★. But demand is soft, at -58.1% this quarter, so Dog Licking Toy is a Maybe.

Flapen Score
53
53 / 100
Top 38% of 3,978 Pet Supplies niches · +2 vs the category median of 51
Market size
$116K/yr199K searches / yr
90-day growth
-58.1%search demand this quarter
Competition
45%top-5 click share · 18 brands · 45 sellers

Flapen Score

Dog Licking Toy against its category

The dotted line is the Pet Supplies average. Past it, Dog Licking Toy is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Licking Toy market on Amazon at a glance

Shoppers on Amazon United States searched for Dog Licking Toy 199K times last year and spent an estimated $116K. The top 5 brands take 59% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 199K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -58.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $116K a year.

Searches, last 12 months
199K
Growth, 90 days vs prior 90
-58.1%
Conversion, latest week
3.2%
Market size, estimated
$116Ka year
Peak month
December5.4× the quietest month
Top search term
dog lick toy43K searches a year

02 · Price

A sale here is worth $18.02.

Listings sell for $18.02 on average, from $6.30 to $40.92. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $18.02 that is $5K to $9K a year per listing.

Average price
$18.02inside the $15 to $100 sweet spot
Price range
$6.30–$40.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$5K–$9K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #103 within Feeding & Watering Supplies. It carries 6,397 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#103in Feeding & Watering Supplies
Average rating
4.02 starsAmazon United States average 4.42 stars
Average reviews
6,397per listing
Listings tracked
23

04 · Newcomers

11 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
11Amazon's first-year sales bar
Average brand age
27 months

Products

Top Dog Licking Toy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

45

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

45%

Top 20: 95%

Open market

36%

  • Brand 126%
  • Brand 216%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Dog Licking Toy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 5.4×

Search terms

Top Dog Licking Toy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog lick toy43K/yr
  • dog licking toy98K/yr
  • lick toys for dogs23K/yr
  • licking toys for dogs with anxiety18K/yr
  • licking toys for dogs9K/yr
  • dog lick toys7K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Licking Toy

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Pet Friendly”
14%of negative reviews mention “Durability”
1.5%of orders come back
“Durability is terrible”
A buyer, on “Durability”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dog Licking Toy questions

Answered from the same tracked data.