Dog Leash

Shoppers searched for this 9.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.8M a year.

Searches, last 12 months

9.7M

Growth, 90 days vs prior 90

+6.5%

Conversion, latest week

4.7%

Market size, estimated

$5.8Ma year

Peak month

July1.3× the quietest month

Top search term

dog leash3.4M searches a year

Listings sell for $12.80 on average, from $4.19 to $26.13. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 10,000 to 12,500 of them. At $12.80 that is $128K to $160K a year per listing.

Average price

$12.80under the $15 to $100 sweet spot

Price range

$4.19–$26.13

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

400K–500K

Units per listing a year

10,000–12,500

Revenue per listing a year

$128K–$160K

Returns

2.9%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #7 within Collars, Harnesses & Leashes. It carries 18,947 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

2.3%

Average rank

#7in Collars, Harnesses & Leashes

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

18,947per listing

Listings tracked

29

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

49 months