Is Dog Leads for Walking profitable to sell on Amazon United States?

Flapen scores Dog Leads for Walking 45 out of 100 on Amazon United States, a Fail. Shoppers spend $590K a year across 21 tracked products. Search demand grew +5.6% in the last 90 days.

How competitive is the Dog Leads for Walking niche on Amazon United States?

8 brands and 42 sellers compete in Dog Leads for Walking on Amazon United States. The top 5 Dog Leads for Walking products take 61% of clicks, and the top 5 brands take 93%.

What do buyers complain about in Dog Leads for Walking?

Dog Leads for Walking buyers on Amazon United States complain most about Size-Overall, Durability, and Functionality-Overall. An estimated 7.0% of orders come back, which is high.

When does demand for Dog Leads for Walking peak?

Search demand for Dog Leads for Walking on Amazon United States is steady all year. The busiest month runs 1.4× the quietest.

What does it cost to enter the Dog Leads for Walking niche?

Dog Leads for Walking sells for $15.87 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $11.40 to $23.74. The average product has 38,744 reviews, the count a new listing must catch up to.

Dog Leads for Walking

Fail

The average product has 38,744 reviews to catch up to, so Dog Leads for Walking is a Fail.

Filters High Returns

Flapen Score: 45
45 / 100Ranks 2,799 of 3,978 Pet Supplies niches · −6 vs the category median of 51
Market size: $590K/yr879K searches / yr
90-day growth: +5.6%search demand this quarter
Competition: 61%top-5 click share · 8 brands · 42 sellers

Flapen Score

Dog Leads for Walking against its category

The dotted line is the Pet Supplies average. Past it, Dog Leads for Walking is stronger. Inside it, weaker.

45Fail

This niche Category average

See the method

Market

The Dog Leads for Walking market on Amazon at a glance

Shoppers on Amazon United States searched for Dog Leads for Walking 879K times last year and spent an estimated $590K. The top 5 brands take 93% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 879K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $590K a year.

Searches, last 12 months: 879K
Growth, 90 days vs prior 90: +5.6%
Conversion, latest week: 4.2%
Market size, estimated: $590Ka year
Peak month: October1.4× the quietest month
Top search term: gentle leader for dogs479K searches a year

02 · Price

A sale here is worth $15.87.

Listings sell for $15.87 on average, from $11.40 to $23.74. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $15.87 that is $24K to $32K a year per listing.

Average price: $15.87inside the $15 to $100 sweet spot
Price range: $11.40–$23.74
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 30K–40K
Units per listing a year: 1,500–2,000
Revenue per listing a year: $24K–$32K
Returns: 7.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #5 within Collars, Harnesses & Leashes. It carries 38,744 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings: 95%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #5in Collars, Harnesses & Leashes
Average rating: 4.18 starsAmazon United States average 4.42 stars
Average reviews: 38,744per listing
Listings tracked: 21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 50 months

Products

Top Dog Leads for Walking products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 flat

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

61%

Top 20: 99%

Open market

Brand 169%
Brand 26%
Brand 36%
Brand 46%
Brand 55%
Brand 63%
Open — no brand owns it (2 brands, 4%)

Demand

Dog Leads for Walking search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Dog Leads for Walking search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

gentle leader for dogs479K/yr +10.1%3.7% conv.
gentle leader101K/yr +9.1%3.3% conv.
gentle leader for large dogs49K/yr -26.8%3.4% conv.
barkbay dog harness25K/yr +13.1%0.6% conv.
head halter for dogs23K/yr -11.4%1.0% conv.
gentle lead22K/yr +11.9%2.8% conv.
starmark collar19K/yr +12.8%7.2% conv.
head collar for dogs20K/yr +10.4%0.9% conv.
gentle leader for small dogs19K/yr -1.7%0.3% conv.
dog head collar18K/yr -14.6%0.8% conv.

Reviews and returns

What reviews say buyers love and hate about Dog Leads for Walking

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Ease Of Use”

18%of negative reviews mention “Size-Overall”

7.0%of orders come back

“Not true to size”

A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Dog Leads for Walking questions

Answered from the same tracked data.

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