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Dog Incontinence Products

Fail

Shoppers spend an estimated $60K a year here, so Dog Incontinence Products is a Fail.

Flapen Score
49
49 / 100
Ranks 2,168 of 3,978 Pet Supplies niches · −2 vs the category median of 51
Market size
$60K/yr59K searches / yr
90-day growth
-13.9%search demand this quarter
Competition
62%top-5 click share · 20 brands · 40 sellers

Flapen Score

Dog Incontinence Products against its category

The dotted line is the Pet Supplies average. Past it, Dog Incontinence Products is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Incontinence Products market on Amazon at a glance

Shoppers on Amazon United States searched for Dog Incontinence Products 59K times last year and spent an estimated $60K. The top 5 brands take 69% of clicks. Demand peaks in Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
-13.9%
Conversion, latest week
4.6%
Market size, estimated
$60Ka year
Peak month
November1.7× the quietest month
Top search term
dog incontinence products29K searches a year

02 · Price

A sale here is worth $22.14.

Listings sell for $22.14 on average, from $7.55 to $41.52. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $22.14 that is $2K to $6K a year per listing.

Average price
$22.14inside the $15 to $100 sweet spot
Price range
$7.55–$41.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Health Supplies. It carries 14,876 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#38in Health Supplies
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
14,876per listing
Listings tracked
23

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
59 months

Products

Top Dog Incontinence Products products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

40

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

62%

Top 20: 97%

Open market

27%

  • Brand 137%
  • Brand 211%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 64%

Demand

Dog Incontinence Products search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Dog Incontinence Products search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog incontinence products29K/yr
  • senior dog incontinence products6K/yr
  • dog incontinence7K/yr
  • incontinence for dogs4K/yr
  • elderly dog incontinence10K/yr
  • senior dog incontinence3K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Incontinence Products

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Leak-Proof”
1.1%of orders come back
“They leak”
A buyer, on “Leak-Proof”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Dog Incontinence Products questions

Answered from the same tracked data.