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Dog House Door

Fail

Demand is soft, at -48.8% this quarter, so Dog House Door is a Fail.

Flapen Score
34
34 / 100
Ranks 3,745 of 3,978 Pet Supplies niches · −17 vs the category median of 51
Market size
$10K/yr43K searches / yr
90-day growth
-48.8%search demand this quarter
Competition
53%top-5 click share · 17 brands · 34 sellers

Flapen Score

Dog House Door against its category

The dotted line is the Pet Supplies average. Past it, Dog House Door is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog House Door market on Amazon at a glance

Shoppers on Amazon United States searched for Dog House Door 43K times last year and spent an estimated $10K. The top 5 brands take 72% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -48.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
-48.8%
Conversion, latest week
0.8%
Market size, estimated
$10Ka year
Peak month
November7.0× the quietest month
Top search term
dog house door16K searches a year

02 · Price

A sale here is worth $29.58.

Listings sell for $29.58 on average, from $5.86 to $93.03. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $29.58 that is $0 to $3K a year per listing.

Average price
$29.58inside the $15 to $100 sweet spot
Price range
$5.86–$93.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
6.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #186 within Doors, Gates & Ramps. It carries 2,740 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
92%
Out of stock, average day
2.4%
Average rank
#186in Doors, Gates & Ramps
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
2,740per listing
Listings tracked
25

04 · Newcomers

1 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Dog House Door products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

34

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

53%

Top 20: 93%

Open market

23%

  • Brand 126%
  • Brand 220%
  • Brand 314%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Dog House Door search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 7.0×

Search terms

Top Dog House Door search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog house door16K/yr
  • dog house door flap20K/yr
  • dog house door cover4K/yr
  • dog house door flap winter3K/yr

Reviews and returns

What reviews say buyers love and hate about Dog House Door

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Size-Overall”
6.0%of orders come back
“Didnt fit”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Dog House Door questions

Answered from the same tracked data.