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Dog Hot Spot Ointment

Maybe

Buyers convert on 19.0% of searches. But the top 5 products take 80% of clicks, so Dog Hot Spot Ointment is a Maybe.

Flapen Score
54
54 / 100
Top 34% of 3,978 Pet Supplies niches · +3 vs the category median of 51
Market size
$83K/yr25K searches / yr
90-day growth
+99.5%search demand this quarter
Competition
80%top-5 click share · 8 brands · 54 sellers

Flapen Score

Dog Hot Spot Ointment against its category

The dotted line is the Pet Supplies average. Past it, Dog Hot Spot Ointment is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Hot Spot Ointment market on Amazon at a glance

Shoppers on Amazon United States searched for Dog Hot Spot Ointment 25K times last year and spent an estimated $83K. The top 5 brands take 88% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 19.0% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 19.0% of those searches ended in a purchase. Searches in the last 90 days moved +99.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $83K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
+99.5%
Conversion, latest week
19.0%
Market size, estimated
$83Ka year
Top search term
dog hot spot ointment7K searches a year

02 · Price

A sale here is worth $17.55.

Listings sell for $17.55 on average, from $7.12 to $24.28. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $17.55 that is $4K to $9K a year per listing.

Average price
$17.55inside the $15 to $100 sweet spot
Price range
$7.12–$24.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$4K–$9K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Health Supplies. It carries 9,197 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#38in Health Supplies
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
9,197per listing
Listings tracked
13

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
70 months

Products

Top Dog Hot Spot Ointment products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

54

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

6%

  • Brand 158%
  • Brand 214%
  • Brand 36%
  • Brand 46%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (2 brands, 6%)

Search terms

Top Dog Hot Spot Ointment search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog hot spot ointment7K/yr
  • sulfodene hot spot & itch relief3K/yr
  • dog healing ointment5K/yr
  • hot spot ointment for dogs4K/yr
  • healing ointment for dogs3K/yr
  • sulfodene hot spot & itch relief dog spray4K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Hot Spot Ointment

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Allergies”
1.1%of orders come back
“gave rash”
A buyer, on “Allergies”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Dog Hot Spot Ointment questions

Answered from the same tracked data.