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Dog Hoodie

Fail

Demand is soft, at -73.7% this quarter, so Dog Hoodie is a Fail.

Flapen Score
44
44 / 100
Ranks 2,946 of 3,978 Pet Supplies niches · −7 vs the category median of 51
Market size
$312K/yr1.6M searches / yr
90-day growth
-73.7%search demand this quarter
Competition
14%top-5 click share · 31 brands · 36 sellers

Flapen Score

Dog Hoodie against its category

The dotted line is the Pet Supplies average. Past it, Dog Hoodie is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Hoodie market on Amazon at a glance

Shoppers on Amazon United States searched for Dog Hoodie 1.6M times last year and spent an estimated $312K. The top 5 brands take 80% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -73.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $312K a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
-73.7%
Conversion, latest week
0.9%
Market size, estimated
$312Ka year
Peak month
December12.8× the quietest month
Top search term
dog hoodie467K searches a year

02 · Price

A sale here is worth $20.93.

Listings sell for $20.93 on average, from $6.47 to $64.97. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $20.93 that is $0 to $2K a year per listing.

Average price
$20.93inside the $15 to $100 sweet spot
Price range
$6.47–$64.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
8.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #56 within Apparel & Accessories. It carries 2,803 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
99%
Out of stock, average day
4.4%
Average rank
#56in Apparel & Accessories
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
2,803per listing
Listings tracked
165

04 · Newcomers

6 of last year's 33 launches cleared the first-year sales bar.

33 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
33
Successful launches
6Amazon's first-year sales bar
Average brand age
37 months

Products

Top Dog Hoodie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 14% of clicks. An open shelf where new products get seen.

Brands

31 falling

Sellers

36

Top-5 brand share

80%

Top 20: 98%

Top-5 click share

14%

Top 20: 41%

Open market

17%

  • Brand 154%
  • Brand 211%
  • Brand 36%
  • Brand 46%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (25 brands, 17%)

Demand

Dog Hoodie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 12.8×

Search terms

Top Dog Hoodie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog hoodie467K/yr
  • spark paws220K/yr
  • dog hoodies180K/yr
  • dog sweatshirt247K/yr
  • sparkpaws39K/yr
  • dog hoodie for small dogs79K/yr
  • dog hoodie for large dogs90K/yr
  • small dog hoodie32K/yr
  • hoodie for dogs38K/yr
  • puppy hoodie22K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Hoodie

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Size-Overall”
49%of negative reviews mention “Size-Overall”
8.5%of orders come back
“was too big”
A buyer, on “Size-Overall”49% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Dog Hoodie questions

Answered from the same tracked data.