Dog Head Collar

Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.

Searches, last 12 months

143K

Growth, 90 days vs prior 90

-5.1%

Conversion, latest week

1.2%

Market size, estimated

$31Ka year

Peak month

April1.5× the quietest month

Top search term

head halter for dogs23K searches a year

Listings sell for $17.80 on average, from $9.27 to $43.88. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $17.80 that is $2K to $4K a year per listing.

Average price

$17.80inside the $15 to $100 sweet spot

Price range

$9.27–$43.88

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

7.8%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #5 within Collars, Harnesses & Leashes. It carries 26,925 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#5in Collars, Harnesses & Leashes

Average rating

4.18 starsAmazon United States average 4.42 stars

Average reviews

26,925per listing

Listings tracked

21

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

56 months