Dog Hat
MaybeThe products selling today average only 4.0★. But buyers convert on only 0.7% of searches, so Dog Hat is a Maybe.
- Flapen Score
- 55 / 100Top 30% of 3,978 Pet Supplies niches · +4 vs the category median of 5155
- Market size
- $112K/yr1.3M searches / yr
- 90-day growth
- +66.6%search demand this quarter
- Competition
- 39%top-5 click share · 25 brands · 48 sellers
Flapen Score
Dog Hat against its category
The dotted line is the Pet Supplies average. Past it, Dog Hat is stronger. Inside it, weaker.
Market
The Dog Hat market on Amazon at a glance
Shoppers on Amazon United States searched for Dog Hat 1.3M times last year and spent an estimated $112K. The top 5 brands take 68% of clicks. Demand peaks in Jun–Jul–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +66.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $112K a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- +66.6%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $112Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- dog hat414K searches a year
02 · Price
A sale here is worth $11.93.
Listings sell for $11.93 on average, from $5.74 to $30.34. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $11.93 that is $1K to $3K a year per listing.
- Average price
- $11.93under the $15 to $100 sweet spot
- Price range
- $5.74–$30.34
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 7.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
64% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #920 within Apparel & Accessories. It carries 420 reviews at 4.05 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 91%
- Out of stock, average day
- 8.2%
- Average rank
- #920in Apparel & Accessories
- Average rating
- 4.05 starsAmazon United States average 4.42 stars
- Average reviews
- 420per listing
- Listings tracked
- 47
04 · Newcomers
0 of last year's 17 launches cleared the first-year sales bar.
17 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 17
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Dog Hat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
25 falling
Sellers
48
Top-5 brand share
68%
Top 20: 96%
Top-5 click share
39%
Top 20: 73%
Open market
28%
- Brand 130%
- Brand 221%
- Brand 37%
- Brand 46%
- Brand 54%
- Brand 64%
Demand
Dog Hat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Dec · busiest ÷ quietest = 1.9×
Search terms
Top Dog Hat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dog hat414K/yr
- dog hats223K/yr
- hats for dogs102K/yr
- dog sun hat52K/yr
- dog hats for large dogs92K/yr
- dog hats for small dogs97K/yr
- dog baseball cap44K/yr
- dog hats for medium dogs56K/yr
- hat for dog42K/yr
- hat for dogs31K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Hat
We read the reviews and the return reasons for every product selling here.
“Too big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Hat questions
Answered from the same tracked data.