Dog Harness

Shoppers searched for this 17.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.9M a year.

Searches, last 12 months

17.4M

Growth, 90 days vs prior 90

+12.8%

Conversion, latest week

1.3%

Market size, estimated

$3.9Ma year

Peak month

July1.3× the quietest month

Top search term

dog harness6.0M searches a year

Listings sell for $16.75 on average, from $6.84 to $54.18. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 4,000 to 5,000 of them. At $16.75 that is $67K to $84K a year per listing.

Average price

$16.75inside the $15 to $100 sweet spot

Price range

$6.84–$54.18

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250K–300K

Units per listing a year

4,000–5,000

Revenue per listing a year

$67K–$84K

Returns

8.3%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #26 within Collars, Harnesses & Leashes. It carries 30,638 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

98%

Out of stock, average day

0.0%

Average rank

#26in Collars, Harnesses & Leashes

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

30,638per listing

Listings tracked

57

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

49 months