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Dog Gravy

Maybe

An estimated 0.0% of orders come back. But demand is soft, at +0.8% this quarter, so Dog Gravy is a Maybe.

Flapen Score
56
56 / 100
Top 26% of 3,978 Pet Supplies niches · +5 vs the category median of 51
Market size
$304K/yr331K searches / yr
90-day growth
+0.8%search demand this quarter
Competition
54%top-5 click share · 15 brands · 522 sellers

Flapen Score

Dog Gravy against its category

The dotted line is the Pet Supplies average. Past it, Dog Gravy is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Gravy market on Amazon at a glance

Shoppers on Amazon United States searched for Dog Gravy 331K times last year and spent an estimated $304K. The top 5 brands take 80% of clicks. Demand peaks in Jan. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 331K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $304K a year.

Searches, last 12 months
331K
Growth, 90 days vs prior 90
+0.8%
Conversion, latest week
5.5%
Market size, estimated
$304Ka year
Peak month
January2.8× the quietest month
Top search term
dog gravy60K searches a year

02 · Price

A sale here is worth $16.82.

Listings sell for $16.82 on average, from $4.82 to $39.25. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $16.82 that is $17K to $21K a year per listing.

Average price
$16.82inside the $15 to $100 sweet spot
Price range
$4.82–$39.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
$17K–$21K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #30 within Food. It carries 3,191 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
2.5%
Average rank
#30in Food
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
3,191per listing
Listings tracked
24

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
68 months

Products

Top Dog Gravy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

522

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

54%

Top 20: 97%

Open market

13%

  • Brand 121%
  • Brand 221%
  • Brand 317%
  • Brand 415%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (9 brands, 13%)

Demand

Dog Gravy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.8×

Search terms

Top Dog Gravy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog gravy60K/yr
  • kibble sauce41K/yr
  • dog gravy topper for dry food31K/yr
  • dog food gravy30K/yr
  • kibble sauce for dogs23K/yr
  • dog food gravy topper16K/yr
  • jinx kibble sauce7K/yr
  • gravy for dogs11K/yr
  • jinx kibble sauce for dogs8K/yr
  • goodboy gravies for dogs27K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Gravy

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Pet Friendly”
17%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not a good smell”
A buyer, on “Smell”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dog Gravy questions

Answered from the same tracked data.