dog gravy
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Great$16.82avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$4.82–$39.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Market size
Good$304K$304K/yr · 331K searches
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Review moat
Okay3,190.88avg incumbent reviews — the moat a new listing must climb
Growth
Okay+0.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, dog gravy is a $304K/yr Amazon United States market (331K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jan. Verdict: Worth a look — 56/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
dog gravy market data
- Units sold / yr
- 25K–30K
- avg 1,000–1,250/product
- Revenue / yr
- $421K–$505K
- units × avg price
- Launch success
- —
- 4 of 4 new (360d)
- Conversion rate
- 5.5%
- Avg BSR
- #30
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 2.5%
- Avg brand age
- 68 months
- Avg seller age
- 141 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
522
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
54%
Top 20: 97%
Open market
13%
- Jinx21%
- Pedigree21%
- Stella & Chewy's17%
- altira15%
- WONDER PAWS7%
- Healthpro Prods.6%
- Open — no brand owns it (9 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.8% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 2.8×
Top dog gravy search terms
- dog gravy60K/yr
- kibble sauce41K/yr
- dog gravy topper for dry food31K/yr
- dog food gravy30K/yr
- kibble sauce for dogs23K/yr
- dog food gravy topper16K/yr
- jinx kibble sauce7K/yr
- gravy for dogs11K/yr
- jinx kibble sauce for dogs8K/yr
- goodboy gravies for dogs27K/yr
Top dog gravy products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Stella & Chewys Human-Grade Grass-Fed Beef Bone Broth for Dogs - Joint & Gut Health Liquid Food Topper with Collagen & Turmeric 16 Fl Oz Resealable Pouch
Stella & Chewy's$8.234.3★1,718 rev
Jinx Kibble Sauce for Dogs - Premium Dog Food Kibble Topper Sauce & Flavor Booster Made with Chicken Bone Broth - All-Natural Ingredients No Additives or Fillers - 12 Oz
Jinx$4.903.9★643 rev
Altira Everyday Dog Gravy - Hickory Bacon | Wet Dog Food Topper for Dry and Wet Food with Glucosamine MSM Bone Broth Omega 3 Probiotics & Taurine | Picky Eaters Hip & Joint Support | 16 oz
altira$39.253.8★242 rev
Pedigree Drizzlers for Dogs Wet Dog Food Gravy Savory Sauce Multipack 60g Dual-Serving Pouch 16 Count Pack of 2 (32 Pouches 64 Servings Total)
Pedigree$20.604.5★672 rev
Pedigree Drizzlers for Dogs Wet Dog Food Gravy Savory Sauce Natural Chicken Flavor 60g Dual-Serving Pouch (22 Count 44 Servings Total)
Pedigree$17.074.5★672 rev
Newest
by launch date
Premium Dog Gravy Food Topper Dog Food Topper For Dry Food Wet food & Picky Eaters Tasty All-In-One Multivitamin Bone Broth Dog Gravy With Vitamins Minerals Omegas Collagen & Mushrooms 16oz
WONDER PAWS$16.9436 rev
Altira Everyday Dog Gravy - Wet Dog Food Topper for Dry Food with Glucosamine MSM Beef Bone Broth Omega 3 Probiotics and Taurine - Skin Coat Heart Hip and Joint Support 16 oz (Beef)
altira$38.93143 rev
Pedigree Drizzlers for Dogs Wet Dog Food Gravy Savory Sauce Natural Chicken Flavor 60g Dual-Serving Pouch (22 Count 44 Servings Total)
Pedigree$17.07672 rev
Pedigree Drizzlers for Dogs Wet Dog Food Gravy Savory Sauce Natural Beef Flavor 60g Dual-Serving Pouch (22 Count 44 Servings Total)
Pedigree$17.81672 rev
Jinx Kibble Sauce for Dogs - Premium Dog Food Kibble Topper Sauce & Flavor Booster Made with Chicken Bone Broth - All-Natural Ingredients No Additives or Fillers - 12 Oz
Jinx$4.90643 rev
Trending
90-day click momentumPremium Dog Gravy Food Topper Dog Food Topper For Dry Food Wet food & Picky Eaters Tasty All-In-One Multivitamin Bone Broth Dog Gravy With Vitamins Minerals Omegas Collagen & Mushrooms 16oz
WONDER PAWS$16.943.9★
Pedigree Drizzlers for Dogs Wet Dog Food Gravy Savory Sauce Multipack 60g Dual-Serving Pouch 16 Count Pack of 2 (32 Pouches 64 Servings Total)
Pedigree$20.604.5★
Blue Buffalo Delectables Variety Pack Natural Wet Dog Food Topper (Savory Lamb & Tender Turkey) Tender Cuts in Gravy with Natural Ingredients Vitamins & Minerals 3-oz. Each (12 Pouches)
Blue Buffalo$18.064.5★
Pedigree Drizzlers for Dogs Wet Dog Food Gravy Savory Sauce Natural Beef Flavor 60g Dual-Serving Pouch (22 Count 44 Servings Total)
Pedigree$17.814.5★
Pedigree Drizzlers for Dogs Wet Dog Food Gravy Savory Sauce Natural Chicken Flavor 60g Dual-Serving Pouch (22 Count 44 Servings Total)
Pedigree$17.074.5★
What buyers say about dog gravy
What buyers praise and complain about, mined from review topics.What buyers love
“Cats Love It”
“Excellent quality I use it as a topper”
“Plus it has a great taste which our 2 dogs love”
“It adds flavor”
“Reasonably priced”
“The ingredients seem high quality”
“Easy to use”
“Great on dry food”
“It smells so sweet”
“Eatable”
What buyers complain about
“Not a good smell”
“Vomiting and diarrhea”
“Waste of money for me”
“Per my dog: it does not taste or smell good”
“Not sure if flavor”
“Didnt work for my dog”
“Not as thick as the name brand were all familiar with”
“one of the dog food packets was leaking”
“Wrong Information”
“pate food which is a bit dry”
Top return reasons
Common questions
- Is dog gravy profitable to sell on Amazon United States?
- The niche generates $304K/yr across 24 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +0.8%. Flapen's verdict: Worth a look (56/100).
- How competitive is the dog gravy niche?
- 15 brands and 522 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in dog gravy?
- Top complaints mined from reviews: Smell, Indigestion, Value For Money. The return rate is 0.0%.
- When does demand for dog gravy peak?
- Demand peaks in Jan; the busiest month runs 2.8× the quietest.
- What does it cost to enter the dog gravy niche?
- Listings span $4.82–$39.25; the average listing price is $16.82 (sweet spot $15–$100). The average incumbent carries 3,191 reviews — the moat a new listing must climb.