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Dog Graduation Cap and Gown

Maybe

Search demand grew +200.2% this quarter. But shoppers spend an estimated $36K a year here, so Dog Graduation Cap and Gown is a Maybe.

Flapen Score
57
57 / 100
Top 22% of 3,978 Pet Supplies niches · +6 vs the category median of 51
Market size
$36K/yr137K searches / yr
90-day growth
+200.2%search demand this quarter
Competition
50%top-5 click share · 18 brands · 20 sellers

Flapen Score

Dog Graduation Cap and Gown against its category

The dotted line is the Pet Supplies average. Past it, Dog Graduation Cap and Gown is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Graduation Cap and Gown market on Amazon at a glance

Shoppers on Amazon United States searched for Dog Graduation Cap and Gown 137K times last year and spent an estimated $36K. The top 5 brands take 69% of clicks. Demand peaks in Apr–May. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +200.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
+200.2%
Conversion, latest week
1.8%
Market size, estimated
$36Ka year
Peak month
May9.7× the quietest month
Top search term
dog graduation cap and gown53K searches a year

02 · Price

A sale here is worth $14.20.

Listings sell for $14.20 on average, from $8.14 to $31.24. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $14.20 that is $0 to $1K a year per listing.

Average price
$14.20under the $15 to $100 sweet spot
Price range
$8.14–$31.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #249 within Apparel & Accessories. It carries 86 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#249in Apparel & Accessories
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
86per listing
Listings tracked
27

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Dog Graduation Cap and Gown products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 flat

Sellers

20

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

50%

Top 20: 90%

Open market

26%

  • Brand 127%
  • Brand 214%
  • Brand 312%
  • Brand 411%
  • Brand 55%
  • Brand 64%

Demand

Dog Graduation Cap and Gown search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 9.7×

Search terms

Top Dog Graduation Cap and Gown search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog graduation cap and gown53K/yr
  • dog cap and gown27K/yr
  • cat graduation cap and gown18K/yr
  • dog graduation10K/yr
  • cap and gown for dogs9K/yr
  • dog graduation outfit8K/yr
  • cat cap and gown6K/yr
  • dog cap and gown graduation6K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Graduation Cap and Gown

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Size-Overall”
48%of negative reviews mention “Size-Overall”
3.5%of orders come back
“Not large”
A buyer, on “Size-Overall”48% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dog Graduation Cap and Gown questions

Answered from the same tracked data.