Skip to content

Dog Graduation Cap

Maybe

Search demand grew +166.2% this quarter. But shoppers spend an estimated $28K a year here, so Dog Graduation Cap is a Maybe.

Flapen Score
61
61 / 100
Top 12% of 3,978 Pet Supplies niches · +10 vs the category median of 51
Market size
$28K/yr60K searches / yr
90-day growth
+166.2%search demand this quarter
Competition
32%top-5 click share · 30 brands · 34 sellers

Flapen Score

Dog Graduation Cap against its category

The dotted line is the Pet Supplies average. Past it, Dog Graduation Cap is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Graduation Cap market on Amazon at a glance

Shoppers on Amazon United States searched for Dog Graduation Cap 60K times last year and spent an estimated $28K. The top 5 brands take 54% of clicks. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +166.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
+166.2%
Conversion, latest week
4.3%
Market size, estimated
$28Ka year
Top search term
dog graduation cap33K searches a year

02 · Price

A sale here is worth $10.67.

Listings sell for $10.67 on average, from $6.14 to $20.01. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $10.67 that is $0 to $1K a year per listing.

Average price
$10.67under the $15 to $100 sweet spot
Price range
$6.14–$20.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #337 within Apparel & Accessories. It carries 120 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#337in Apparel & Accessories
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
120per listing
Listings tracked
47

04 · Newcomers

0 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Dog Graduation Cap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

30 falling

Sellers

34

Top-5 brand share

54%

Top 20: 92%

Top-5 click share

32%

Top 20: 76%

Open market

42%

  • Brand 119%
  • Brand 214%
  • Brand 310%
  • Brand 46%
  • Brand 56%
  • Brand 64%

Demand

Dog Graduation Cap search demand

Weekly searches over the year. Pick a range.

4K3KMay '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

Search terms

Top Dog Graduation Cap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog graduation cap33K/yr
  • dog graduation10K/yr
  • dog graduation outfit8K/yr
  • graduation cap for dogs7K/yr
  • dog grad cap3K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Graduation Cap

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Size-Overall”
45%of negative reviews mention “Size-Overall”
3.0%of orders come back
“Too big”
A buyer, on “Size-Overall”45% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Dog Graduation Cap questions

Answered from the same tracked data.