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Dog Frisbee

Pass

Dog Frisbee scores 67 out of 100, a Pass. Shoppers spend an estimated $1.5M a year here, search demand grew +30.3% this quarter, and an estimated 0.7% of orders come back.

Flapen Score
67
67 / 100
Top 3% of 3,978 Pet Supplies niches · +16 vs the category median of 51
Market size
$1.5M/yr961K searches / yr
90-day growth
+30.3%search demand this quarter
Competition
51%top-5 click share · 11 brands · 60 sellers

Flapen Score

Dog Frisbee against its category

The dotted line is the Pet Supplies average. Past it, Dog Frisbee is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Frisbee market on Amazon at a glance

Shoppers on Amazon United States searched for Dog Frisbee 961K times last year and spent an estimated $1.5M. The top 5 brands take 88% of clicks. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 12.2% of those searches ended in a purchase.

Shoppers searched for this 961K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved +30.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months
961K
Growth, 90 days vs prior 90
+30.3%
Conversion, latest week
12.2%
Market size, estimated
$1.5Ma year
Peak month
December1.8× the quietest month
Top search term
dog frisbee426K searches a year

02 · Price

A sale here is worth $12.85.

Listings sell for $12.85 on average, from $5.87 to $27.89. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 4,000 to 5,000 of them. At $12.85 that is $51K to $64K a year per listing.

Average price
$12.85under the $15 to $100 sweet spot
Price range
$5.87–$27.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
125K–150K
Units per listing a year
4,000–5,000
Revenue per listing a year
$51K–$64K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Toys. It carries 11,944 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#14in Toys
Average rating
4.12 starsAmazon United States average 4.42 stars
Average reviews
11,944per listing
Listings tracked
27

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Dog Frisbee products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

60

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

51%

Top 20: 91%

Open market

9%

  • Brand 135%
  • Brand 230%
  • Brand 317%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (5 brands, 9%)

Demand

Dog Frisbee search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Dog Frisbee search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog frisbee426K/yr
  • frisbee dog toy113K/yr
  • kong frisbee51K/yr
  • dog frisbee for aggressive chewers66K/yr
  • chuck it frisbee for dogs27K/yr
  • frisbee for dogs31K/yr
  • nerf dog frisbee27K/yr
  • kong frisbee for dogs28K/yr
  • chuck it frisbee23K/yr
  • dog flying discs16K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Frisbee

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Pet Friendly”
34%of negative reviews mention “Durability”
0.7%of orders come back
“Did not last”
A buyer, on “Durability”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dog Frisbee questions

Answered from the same tracked data.