Dog Football
MaybeAn estimated 1.1% of orders come back. But demand is soft, at -1.6% this quarter, so Dog Football is a Maybe.
- Flapen Score
- 55 / 100Top 30% of 3,978 Pet Supplies niches · +4 vs the category median of 5155
- Market size
- $231K/yr218K searches / yr
- 90-day growth
- -1.6%search demand this quarter
- Competition
- 52%top-5 click share · 13 brands · 52 sellers
Flapen Score
Dog Football against its category
The dotted line is the Pet Supplies average. Past it, Dog Football is stronger. Inside it, weaker.
Market
The Dog Football market on Amazon at a glance
Shoppers on Amazon United States searched for Dog Football 218K times last year and spent an estimated $231K. The top 5 brands take 78% of clicks. Demand peaks in Feb–Sep–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 7.8% of those searches ended in a purchase.
Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $231K a year.
- Searches, last 12 months
- 218K
- Growth, 90 days vs prior 90
- -1.6%
- Conversion, latest week
- 7.8%
- Market size, estimated
- $231Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- dog football63K searches a year
02 · Price
A sale here is worth $13.47.
Listings sell for $13.47 on average, from $4.76 to $24.50. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $13.47 that is $3K to $7K a year per listing.
- Average price
- $13.47under the $15 to $100 sweet spot
- Price range
- $4.76–$24.50
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$7K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #307 within Toys. It carries 1,950 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 96%
- Out of stock, average day
- 1.8%
- Average rank
- #307in Toys
- Average rating
- 4.32 starsAmazon United States average 4.42 stars
- Average reviews
- 1,950per listing
- Listings tracked
- 24
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Dog Football products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nerf Dog Tire Squeak Football Outdoor Dog Toy 6 Inch Dog Football Squeaking Toy for Medium and Large Breeds Blue
- Price
- $11.74
- Rating
- 4.4/5
- Reviews
- 5,203
- Age
- 10y ago

Chuckit! Fumble Fetch Dog Football - Outdoor and Indoor Interactive Dog Toy with Grooved Design for Easy Pickup - Made from Durable Rubber - Floats in Water - Small - Orange and Blue
- Price
- $23.42
- Rating
- 4.5/5
- Reviews
- 3,173
- Age
- 13y ago

EASTBLUE Squeaky Dog Toys for Aggressive Chewers: Rubber Puppy Chew Ball with Squeaker Almost Indestructible and Durable Pet Toy for Medium and Large Breed
- Price
- $9.02
- Rating
- 4.3/5
- Reviews
- 14,732
- Age
- 6y ago

Chuckit! Max Glow Fumble Fetch Dog Football Dog Toy
- Price
- $19.92
- Rating
- 4.5/5
- Reviews
- 3,173
- Age
- 11y ago

Nerf Dog Spiral Squeak Football Outdoor Dog Toy 5 Inch Dog Football Squeaking Toy for Medium and Large Breeds Orange
- Price
- $11.93
- Rating
- 4.5/5
- Reviews
- 2,481
- Age
- 11y ago
Trending
estimated 90-day click momentum
Petinstinct Squeaky Dog Football Toy Rubber Dog Ball Toy for Aggressive Chewers Tough Fetch Ball Durable and Interactive for Medium Large Dogs Green Large
- Price
- $9.80
- Rating
- 4.3/5
- Reviews
- 410
- Age
- 2y ago

KONG Jumbler Football Large XL Dog Toy
- Price
- $24.50
- Rating
- 4.5/5
- Reviews
- 97
- Age
- 12y ago

Chuckit! Fumble Fetch Dog Football - Outdoor and Indoor Interactive Dog Toy with Grooved Design for Easy Pickup - Made from Durable Rubber - Floats in Water - Small - Orange and Blue
- Price
- $23.42
- Rating
- 4.5/5
- Reviews
- 3,173
- Age
- 13y ago

Chuckit! Max Glow Fumble Fetch Dog Football Dog Toy
- Price
- $19.92
- Rating
- 4.5/5
- Reviews
- 3,173
- Age
- 11y ago

Nerf Dog Tire Squeak Football Outdoor Dog Toy 6 Inch Dog Football Squeaking Toy for Medium and Large Breeds Blue
- Price
- $11.74
- Rating
- 4.4/5
- Reviews
- 5,203
- Age
- 10y ago
Newest
by launch date
Nerf Dog 12in TPR LED and Squeak Vortex Dog Toy Football - Orange/Blue
- Price
- $18.89
- Rating
- 4.1/5
- Reviews
- 46
- Age
- 2y ago

FUSOTO 5.5 Inches Balls for Dogs Durable Dog Football Toys for Aggressive Chewers Large Rugby Balls Floating Dog Toys for Water Fetch for Medium and Large Breed Orange
- Price
- $16.60
- Rating
- 4.2/5
- Reviews
- 250
- Age
- 2y ago

Petinstinct Squeaky Dog Football Toy Rubber Dog Ball Toy for Aggressive Chewers Tough Fetch Ball Durable and Interactive for Medium Large Dogs Green Large
- Price
- $9.80
- Rating
- 4.3/5
- Reviews
- 410
- Age
- 2y ago

Petinstinct Squeaky Dog Toy Bacon Flavored Rubber Dog Ball for Aggressive Chewers Floating Fetch Outdoor Dog Football Durable and Interactive Dog Toy for Medium Large Dogs Orange Large
- Price
- $9.59
- Rating
- 4.3/5
- Reviews
- 410
- Age
- 2y ago

TONYFY Dog Toys Balls - Chewable Plush Rugby for Dogs Soft Pet Squeaky Ball Stuffed with Fluffy Durable Indoor & Outdoor Dog Puzzle Toy Birthday for Puppy Small & Medium Breeds
- Price
- $8.62
- Rating
- 4.3/5
- Reviews
- 425
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
52
Est. top-5 brand share
78%
Top 20: 100%
Est. top-5 click share
52%
Top 20: 95%
Open market
15%
- Nerf Dog28%
- Chuckit!27%
- Petinstinct8%
- Nerf8%
- EASTBLUE8%
- KONG7%
- Open — no brand owns it (7 brands, 15%)
Demand
Dog Football search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Sep, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Dog Football search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dog football63K/yr
- football dog toy36K/yr
- dog football toy29K/yr
- nerf dog football12K/yr
- football for dogs14K/yr
- dog toy football14K/yr
- kong football9K/yr
- kong football for dogs7K/yr
- chuck it football5K/yr
- nerf football for dogs6K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Football
We read the reviews and the return reasons for every product selling here.
“destroyed it within about a day”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Football questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









