Dog Football
MaybeAn estimated 1.1% of orders come back. But demand is soft, at -1.6% this quarter, so Dog Football is a Maybe.
- Flapen Score
- 55 / 100Top 30% of 3,978 Pet Supplies niches · +4 vs the category median of 5155
- Market size
- $231K/yr218K searches / yr
- 90-day growth
- -1.6%search demand this quarter
- Competition
- 52%top-5 click share · 13 brands · 52 sellers
Flapen Score
Dog Football against its category
The dotted line is the Pet Supplies average. Past it, Dog Football is stronger. Inside it, weaker.
Market
The Dog Football market on Amazon at a glance
Shoppers on Amazon United States searched for Dog Football 218K times last year and spent an estimated $231K. The top 5 brands take 78% of clicks. Demand peaks in Feb–Sep–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 7.8% of those searches ended in a purchase.
Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $231K a year.
- Searches, last 12 months
- 218K
- Growth, 90 days vs prior 90
- -1.6%
- Conversion, latest week
- 7.8%
- Market size, estimated
- $231Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- dog football63K searches a year
02 · Price
A sale here is worth $13.47.
Listings sell for $13.47 on average, from $4.76 to $24.50. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $13.47 that is $3K to $7K a year per listing.
- Average price
- $13.47under the $15 to $100 sweet spot
- Price range
- $4.76–$24.50
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$7K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #307 within Toys. It carries 1,950 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 96%
- Out of stock, average day
- 1.8%
- Average rank
- #307in Toys
- Average rating
- 4.32 starsAmazon United States average 4.42 stars
- Average reviews
- 1,950per listing
- Listings tracked
- 24
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Dog Football products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
52
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
52%
Top 20: 95%
Open market
15%
- Brand 128%
- Brand 227%
- Brand 38%
- Brand 48%
- Brand 58%
- Brand 67%
- Open — no brand owns it (7 brands, 15%)
Demand
Dog Football search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Sep, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Dog Football search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dog football63K/yr
- football dog toy36K/yr
- dog football toy29K/yr
- nerf dog football12K/yr
- football for dogs14K/yr
- dog toy football14K/yr
- kong football9K/yr
- kong football for dogs7K/yr
- chuck it football5K/yr
- nerf football for dogs6K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Football
We read the reviews and the return reasons for every product selling here.
“destroyed it within about a day”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Football questions
Answered from the same tracked data.