Dog Food Mat

Shoppers searched for this 5.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.

Searches, last 12 months

5.1M

Growth, 90 days vs prior 90

+3.5%

Conversion, latest week

3.7%

Market size, estimated

$1.9Ma year

Peak month

July1.3× the quietest month

Top search term

dog food mat798K searches a year

Listings sell for $10.19 on average, from $5.16 to $25.33. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 6,000 to 8,000 of them. At $10.19 that is $61K to $82K a year per listing.

Average price

$10.19under the $15 to $100 sweet spot

Price range

$5.16–$25.33

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

6,000–8,000

Revenue per listing a year

$61K–$82K

Returns

2.5%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Feeding & Watering Supplies. It carries 7,324 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#16in Feeding & Watering Supplies

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

7,324per listing

Listings tracked

28

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

37 months