Skip to content

Dog Food Brands for Small Breeds

Fail

The top 5 products take 100% of clicks, so Dog Food Brands for Small Breeds is a Fail.

Flapen Score
45
45 / 100
Ranks 2,799 of 3,978 Pet Supplies niches · −6 vs the category median of 51
Market size
$374K/yr105K searches / yr
90-day growth
+6.6%search demand this quarter
Competition
100%top-5 click share · 2 brands · 27 sellers

Flapen Score

Dog Food Brands for Small Breeds against its category

The dotted line is the Pet Supplies average. Past it, Dog Food Brands for Small Breeds is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Food Brands for Small Breeds market on Amazon at a glance

Shoppers on Amazon United States searched for Dog Food Brands for Small Breeds 105K times last year and spent an estimated $374K. All 2 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 14.5% of those searches ended in a purchase.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.5% of those searches ended in a purchase. Searches in the last 90 days moved +6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $374K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
+6.6%
Conversion, latest week
14.5%
Market size, estimated
$374Ka year
Top search term
cesar dry dog food38K searches a year

02 · Price

A sale here is worth $24.69.

Listings sell for $24.69 on average, from $11.15 to $58.50. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,500 to 2,000 of them. At $24.69 that is $37K to $49K a year per listing.

Average price
$24.69inside the $15 to $100 sweet spot
Price range
$11.15–$58.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
1,500–2,000
Revenue per listing a year
$37K–$49K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #134 within Food. It carries 8,693 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#134in Food
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
8,693per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 106 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
106 months

Products

Top Dog Food Brands for Small Breeds products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

27

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 182%
  • Brand 218%

Demand

Dog Food Brands for Small Breeds search demand

Weekly searches over the year. Pick a range.

3K2KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Dog Food Brands for Small Breeds search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cesar dry dog food38K/yr
  • caesars dry dog food10K/yr
  • cesar dog food dry11K/yr
  • maltese dog food6K/yr
  • royal canin maltese dog food5K/yr
  • cesar filet mignon dog food5K/yr
  • racao para cachorro3K/yr
  • royal canin maltese3K/yr
  • royal canin dog food maltese2K/yr
  • little cesar dry dog food3K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Food Brands for Small Breeds

We read the reviews and the return reasons for every product selling here.

49%of positive reviews mention “Pet Friendly”
13%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Wish it were a little cheaper”
A buyer, on “Value For Money”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Dog Food Brands for Small Breeds questions

Answered from the same tracked data.