Dog Food

Shoppers searched for this 21.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved +4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65.5M a year.

Searches, last 12 months

21.5M

Growth, 90 days vs prior 90

+4.5%

Conversion, latest week

11.3%

Market size, estimated

$65.5Ma year

Peak month

July1.2× the quietest month

Top search term

dog food10.7M searches a year

Listings sell for $26.92 on average, from $3.27 to $72.31. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 15,000 to 20,000 of them. At $26.92 that is $404K to $538K a year per listing.

Average price

$26.92inside the $15 to $100 sweet spot

Price range

$3.27–$72.31

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1,000,000 or moreAmazon's top range

Units per listing a year

15,000–20,000

Revenue per listing a year

$404K–$538K

Returns

0.0%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #41 within Food. It carries 11,005 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#41in Food

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

11,005per listing

Listings tracked

95

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

76 months