Dog Face Wipes
FailDemand is soft, at -10.7% this quarter, so Dog Face Wipes is a Fail.
- Flapen Score
- 49 / 100Ranks 2,168 of 3,978 Pet Supplies niches · −2 vs the category median of 5149
- Market size
- $223K/yr127K searches / yr
- 90-day growth
- -10.7%search demand this quarter
- Competition
- 60%top-5 click share · 15 brands · 35 sellers
Flapen Score
Dog Face Wipes against its category
The dotted line is the Pet Supplies average. Past it, Dog Face Wipes is stronger. Inside it, weaker.
Market
The Dog Face Wipes market on Amazon at a glance
Shoppers on Amazon United States searched for Dog Face Wipes 127K times last year and spent an estimated $223K. The top 5 brands take 76% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 13.5% of those searches ended in a purchase.
Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $223K a year.
- Searches, last 12 months
- 127K
- Growth, 90 days vs prior 90
- -10.7%
- Conversion, latest week
- 13.5%
- Market size, estimated
- $223Ka year
- Peak month
- August1.4× the quietest month
- Top search term
- dog face wipes66K searches a year
02 · Price
A sale here is worth $12.95.
Listings sell for $12.95 on average, from $4.61 to $27.49. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $12.95 that is $6K to $10K a year per listing.
- Average price
- $12.95under the $15 to $100 sweet spot
- Price range
- $4.61–$27.49
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $6K–$10K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #22 within Grooming. It carries 11,095 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 4.3%
- Average rank
- #22in Grooming
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 11,095per listing
- Listings tracked
- 23
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Dog Face Wipes products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Earth Rated Pet Wipes for Dogs and Cats Hypoallergenic 3-in-1 Cleaning Deodorizing and Hydrating for Grooming Paws Body and Butt Unscented 100 Count
- Price
- $9.96
- Rating
- 4.6/5
- Reviews
- 67,571
- Age
- 7y ago

Dog Eye Wipes (100 Count) Hypoallergenic Eye & Face Wipes for Dogs & Cats - Pet Tear Stain Remover & Cleaner - Cleans & Removes Discharge Crust & Gunk (Coconut)
- Price
- $8.45
- Rating
- 4.5/5
- Reviews
- 1,248
- Age
- 1y ago

Wags & Wiggles Hypoallergenic Dog Wipes for Sensitive Skin Fragrance-Free Waterless Cleansing Cloths for Paws Face and Dog Body No SLS Parabens or DEA 100 Count
- Price
- $5.46
- Rating
- 4.4/5
- Reviews
- 7,874
- Age
- 4y ago

earth rated Vet-Developed Dog Eye Wipes Hypoallergenic Pet Wipes for Dogs & Cats to Remove Dirt & Discharge Fragrance Free 70 Count
- Price
- $11.34
- Rating
- 4.6/5
- Reviews
- 67,571
- Age
- 2y ago

Arm & Hammer Dog Grooming Wipes Deodorizing Dog Cleaning Wipes with Coconut Water Gentle for Dogs and Puppies Paraben and Sulfate Free Formula Light Coconut Scent 100 Count
- Price
- $7.71
- Rating
- 4.7/5
- Reviews
- 1,778
- Age
- 3y ago
Trending
estimated 90-day click momentum
FEMEKE Unscented Dog Wipes & Cat Wipes (4x50 Packs) | Hypoallergenic pH Balanced for Paws Body Eyes & Ears Grooming |All-Natural Plant Fiber Wipes with Aloe & Vitamin E | Pearl Texture
- Price
- $11.53
- Rating
- 4.7/5
- Reviews
- 169
- Age
- 3mo ago

Hypoallergenic Pet Wipes for Dogs Cats & Small Animals Quick Clean & Deodorize Paws Butt Eyes Face & Fur | Daily Grooming Wipes | Extra Large & Thick | Coconut Scented 400 Count
- Price
- $27.49
- Rating
- 4.8/5
- Reviews
- 432
- Age
- 8mo ago

NOVEHA Pet Wipes - Formulated Pet Wipes - for Facial and Finger Folds Underarms - 3 x 2 Size (150 Counts)
- Price
- $12.91
- Rating
- 4.6/5
- Reviews
- 1,338
- Age
- 2y ago

Wags & Wiggles Hypoallergenic Dog Wipes for Sensitive Skin Fragrance-Free Waterless Cleansing Cloths for Paws Face and Dog Body No SLS Parabens or DEA 100 Count
- Price
- $5.46
- Rating
- 4.4/5
- Reviews
- 7,874
- Age
- 4y ago

Natural Dog Company Wrinkle Wipes for Dogs 100 Count Hypoallergenic Cleaning & Deodorizing for Grooming Faces Paws & Butts
- Price
- $14.94
- Rating
- 4.4/5
- Reviews
- 234
- Age
- 1y ago
Newest
by launch date
FEMEKE Unscented Dog Wipes & Cat Wipes (4x50 Packs) | Hypoallergenic pH Balanced for Paws Body Eyes & Ears Grooming |All-Natural Plant Fiber Wipes with Aloe & Vitamin E | Pearl Texture
- Price
- $11.53
- Rating
- 4.7/5
- Reviews
- 169
- Age
- 3mo ago

Hypoallergenic Pet Wipes for Dogs Cats & Small Animals Quick Clean & Deodorize Paws Butt Eyes Face & Fur | Daily Grooming Wipes | Extra Large & Thick | Coconut Scented 400 Count
- Price
- $27.49
- Rating
- 4.8/5
- Reviews
- 432
- Age
- 8mo ago

Natural Dog Company Wrinkle Wipes for Dogs 100 Count Hypoallergenic Cleaning & Deodorizing for Grooming Faces Paws & Butts
- Price
- $14.94
- Rating
- 4.4/5
- Reviews
- 234
- Age
- 1y ago

Arm and Hammer for Pets Heavy Duty Multipurpose Dog Bath Wipes Mango Scent - All Purpose Wipes Remove Odor and Refresh Your Dogs Skin Between Baths 100 Count - 2 Pack
- Price
- $13.15
- Rating
- 4.6/5
- Reviews
- 3,835
- Age
- 1y ago

Dog Eye Wipes (100 Count) Hypoallergenic Eye & Face Wipes for Dogs & Cats - Pet Tear Stain Remover & Cleaner - Cleans & Removes Discharge Crust & Gunk (Coconut)
- Price
- $8.45
- Rating
- 4.5/5
- Reviews
- 1,248
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
35
Est. top-5 brand share
76%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 97%
Open market
19%
- Earth Rated19%
- Arm & Hammer17%
- Wags & Wiggles14%
- earth rated13%
- Paw Science13%
- PawSono5%
Demand
Dog Face Wipes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Dog Face Wipes search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dog face wipes66K/yr
- dog wipes for face18K/yr
- arm and hammer dog wipes12K/yr
- face wipes for dogs9K/yr
- dog face wipes cleaning6K/yr
- puppy face wipes5K/yr
- pet face wipes3K/yr
- arm and hammer pet wipes4K/yr
- dog facial wipes3K/yr
- pet face wipes for dogs2K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Face Wipes
We read the reviews and the return reasons for every product selling here.
“Heavy scent”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Face Wipes questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









