Skip to content

Dog Face Wipes

Fail

Demand is soft, at -10.7% this quarter, so Dog Face Wipes is a Fail.

Flapen Score
49
49 / 100
Ranks 2,168 of 3,978 Pet Supplies niches · −2 vs the category median of 51
Market size
$223K/yr127K searches / yr
90-day growth
-10.7%search demand this quarter
Competition
60%top-5 click share · 15 brands · 35 sellers

Flapen Score

Dog Face Wipes against its category

The dotted line is the Pet Supplies average. Past it, Dog Face Wipes is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Face Wipes market on Amazon at a glance

Shoppers on Amazon United States searched for Dog Face Wipes 127K times last year and spent an estimated $223K. The top 5 brands take 76% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 13.5% of those searches ended in a purchase.

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $223K a year.

Searches, last 12 months
127K
Growth, 90 days vs prior 90
-10.7%
Conversion, latest week
13.5%
Market size, estimated
$223Ka year
Peak month
August1.4× the quietest month
Top search term
dog face wipes66K searches a year

02 · Price

A sale here is worth $12.95.

Listings sell for $12.95 on average, from $4.61 to $27.49. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $12.95 that is $6K to $10K a year per listing.

Average price
$12.95under the $15 to $100 sweet spot
Price range
$4.61–$27.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$6K–$10K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #22 within Grooming. It carries 11,095 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
4.3%
Average rank
#22in Grooming
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
11,095per listing
Listings tracked
23

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Dog Face Wipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

35

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

60%

Top 20: 97%

Open market

19%

  • Brand 119%
  • Brand 217%
  • Brand 314%
  • Brand 413%
  • Brand 513%
  • Brand 65%

Demand

Dog Face Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Dog Face Wipes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog face wipes66K/yr
  • dog wipes for face18K/yr
  • arm and hammer dog wipes12K/yr
  • face wipes for dogs9K/yr
  • dog face wipes cleaning6K/yr
  • puppy face wipes5K/yr
  • pet face wipes3K/yr
  • arm and hammer pet wipes4K/yr
  • dog facial wipes3K/yr
  • pet face wipes for dogs2K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Face Wipes

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Ease Of Cleaning”
21%of negative reviews mention “Smell”
0.4%of orders come back
“Heavy scent”
A buyer, on “Smell”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Dog Face Wipes questions

Answered from the same tracked data.